No matter how much you think you’re on the cutting edge of the latest technologies and marketing strategies, there’s no beating the salesperson who focuses on nurturing authentic relationships with their clients.
Ernie “Big Ern” Becker is a 28-year veteran in the sales world, as well as a speaker, author, and Broker in Charge at United Real Estate, Queen City. As a master sales coach, his objective isn’t to teach his students new skill sets; instead, he aims to nurture their potential—to develop those unique abilities that already exist inside of them. Big Ern does this by asking two primary questions: “What do you think your greatest area of improvement is, and where do you think you shine at?”
On this episode of the Charlotte Real Estate Buzz podcast, John sits down with Big Ern to discuss his 28-year career in sales. He shares how he, in an ironic twist of fate, went from initially having an intense hatred for sales to becoming one of the most sought-after coaches today.
You’ll Learn
Favorite Quote
“You’ve got to have a breakdown before you have a breakthrough.” - Big Ern
Connect with guest, Ernie “Big Ern” Becker:
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