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Today\\u2019s episode is the story of how you may consider collecting rent each new month.
\\nRental income is much like the income a grocery store receives from its clients. Client goes to the grocery store and buys fruits and vegetables, maybe some bread and butter. It is recurring income. The customer is hungry on Monday when they go shopping. By Tuesday, they\\u2019re hungry again, and again on Wednesday. Each time you go to the grocery, the store does what it can to earn your business. They make sure the fruits and vegetables are in good condition, displayed in an attractive manner, kept from spoiling by being chilled to a lower temperature.
\\nIf the bananas look terrible and beat up, you probably won\\u2019t buy bananas today.
\\nImagine if the grocery store experience was conducted the way some landlords collect rent on the first of each month.
\\nThe grocery store isn\\u2019t entitled to the tenants money. The grocery has to deliver value each and every day to earn your business. If they fail to do so, you will shop elsewhere.
\\nWhat if, you asked yourself, what could I do as a landlord that would allow my tenant to clearly remember the value they\\u2019re getting each time they the rent?
\\nWhat if each month\\u2019s rent was treated as a new sale. No sense of entitlement. What would be different?
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