The Software Inside Amazon

Published: Sept. 29, 2021, 5 a.m.

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Amazon has made a few headlines with the opening of bricks and mortar stores. Amazon is getting retail real estate. The move by Amazon has been seen as a vindication for traditional retailers who are saying \\u201cYou see, retail is not dead\\u201d. Even online Amazon is coming back to retail.

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Some people are confused by Amazon and what makes them so successful. It\\u2019s not that they\\u2019re an online store. They won\\u2019t be successful because they have a retail channel. That didn\\u2019t do it either.

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The thing to remember is that Amazon is a digital startup company. Amazon still behaves like a startup despite its massive size. Amazon is a software company that is not constrained by the history. It\\u2019s competitive advantage is that they\\u2019re willing to make data driven decisions.

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Host: Victor Menasce

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email: podcast@victorjm.com

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