Education Versus Sales Pitch

Published: Nov. 2, 2018, 4:11 p.m.

b'Generally speaking people are willing to be educated. They don\\u2019t want to be sold. They\\u2019re willing if its an area they\\u2019re interested in. If they\\u2019re not interested, it\\u2019s spam. In the movie star wars, Luke Skywalker is the hero of the story. But he needs a guide, in this case Yoda who will team him. Yoda isn\\u2019t the star of the movie. He\\u2019s in a supporting role. \\n\\nThe problem arises when the ethics of the guide are compromised. They call it education, but they\\u2019re really training you to buy their stuff. It\\u2019s a version of bait and switch. In my mind there is a fundamental conflict of interest when you sell your product under the veil of education.'