SC048: Shane White. Dominating In A Small Rural Market. Community And School Involvement Programs. Market Presence, Reputation, And Geographic Farming.
Shane White talks about: His parents influence on his career, dominating in a small rural market, business planning and reviewing numbers monthly, cutting expenses to achieve higher profits, past client and sphere-of-influence maintenance program and schedule, client appreciation events including Christmas in November party, Thanksgiving pie giveaway, and football tailgating events, community and school involvement programs, market presence, reputation, and geographic farming, evaluating your marketing effectiveness by tracking and comparing your lead sources, closing sources, and commission income, team structure and buyer specialist compensation, using a virtual assistant and tasks assigned, expense and net profit percentages, and more.