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b'Aaron Galvin, Founder & CEO of Luxury Living Chicago Realty (LLCR) joins the Pod to discuss how LLCR is transforming the way luxury apartments are being leased. Aaron works closely with the nation\\u2019s top development firms consulting on everything from apartment pricing to finishes to amenity programming. Galvin oversees a pipeline of exclusively listed multifamily developments including new Class-A lease-ups, ongoing leasing, and condo deconversions. He manages a team of Realtors responsible for over $500 million in rental volume and over $100 million in sales volume in downtown Chicago. Our conversation was wide ranging and interesting throughout touching on topics including:\\n \\nMacro trends favoring renting and why a once perceived stigma is quickly disappearing\\nImplementing an ideal marketing program consisting of an awareness phase, nurturing campaigns, & pre-launch phase\\nWhat is a VIP launch strategy and how has LLCR has used this in part to pre-lease at least 25% of a building before it opens\\nPricing strategies including tips on how to effectively and surgically employ lease-up concessions\\nLLCR\\u2019s typical lease up durations and strategies to accelerate those timelines\\nWhich capital improvements should a developer prioritize to ensure their buildings are competing with class-A apartment buildings? \\nHow Aaron has built a specific expertise in the marketing and leasing of condo deconversions \\u2013 a trend of investors buying condo buildings and converting them into a apartments which is surging in Chicago.\\nHow smart developers are using amenities to effectively bring people together and build shared experiences \\nThe way which technological amenities like building wide apps are gaining quick adaption and why they are here to stay\\nWhy using amenities which simply \\u201ccheck the box\\u201d are inadequate and not even worth doing\\nHow to make best use of model units \\nWe discus landlord tenant law and compare Boston to Chicago\\nMulti-year leases and two major and often overlooked ways they make a positive impact on buildings'