#10 Ricardo Rodriguez of Coldwell Banker on RE Marketing
b'Ricardo Rodriguez of Coldwell Banker shares his secrets and strategy on how he\\u2019s earned the title of Coldwell Banker\\u2019s #1 Team in New England and become the NAHREP #1 Latino Agent in the U.S. Ricardo most recently Ricardo has been the exclusive listing agent for well known projects like The Lucas, The Henry, The Marc and Port 45. Ricardo works with developers early to establish an ideal unit mix, unit size and pricing strategy based on a comprehensive and well thought out marketing plan. Ricardo holds no punches as he discuss competition from low-cost brokerages, pressures on commission and the proliferation of tools like Zillow. Finally, we talk about design trends, lifestyle marketing, listening to the market and using strategy to price units effectively.'