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Marketing has become so sophisticated over the last couple of years that developing an effective strategy can become overwhelming. In this episode of The MFCEO Project, Andy Frisella\\xa0shares the basic principles and practices that have helped him promote his businesses and generate millions of dollars in revenue. In a wide ranging conversation, Andy discusses everything from basic marketing philosophy and common social media marketing mistakes to the use of brand ambassadors and use and abuse of the principle "sex sells."\\xa0