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b"Krystle (Moore) Simpson and Kenny Simpson are a power couple with 30+ years of combined real estate experience. \\nThey\\u2019ve founded, owned, operated, and sold multiple companies (including a property management business with 1000+ doors and one financing company).\\nThey grew their personal portfolio from $35k to multiple millions and have rehabbed hundreds of units in the process. Amidst it all, they are personal development junkies who love to stay fit and spend time with their two daughters, Harlo and Harper.\\nOn this episode of Ready2Scale, they share some of their valuable experience and advice with us. It's an episode you won't want to miss. \\nKey Takeaways:\\n\\nSellers are starting to get more realistic in the market and prices are starting to come down.\\n\\nBuyer sentiment has shifted and deals are getting done now. Now is the time to write an \\u201cinsulting\\u201d offer.\\n\\nThe numbers don\\u2019t lie. Know your numbers, know your budget. If it fits in your model, buy the deal!\\n\\nThis is the time to really get focused. This market will be a big land grab for a lot of people.\\n\\nStay on top of your game and keep moving the needle. When business comes back the people that stayed on top of the game will benefit the most.\\n\\n\\nInvest With Blue Lake Capital\\nIf you are interested in learning more about passively investing in multifamily properties,\\xa0click here\\xa0to schedule a call with the Blue Lake Capital Team or contact us at\\xa0info@bluelake-capital.com.\\nAbout Ellie Perlman\\nEllie is the founder of Blue Lake Capital, a commercial real estate investment firm specializing in multifamily investing throughout the United States. At Blue Lake Capital, Ellie partners with both institutional and individual investors to grow their wealth by achieving double-digit returns by investing alongside her in exclusive multifamily deals they usually don't have access to.\\nA defining factor of Blue Lake Capital\\u2019s strategy is founded in utilizing machine learning/artificial intelligence throughout the course of all acquisitions and asset management. This advanced technology enables the company to produce accurate and data-driven forecasting for all assets on a market, property, and even tenant basis. In doing so, Blue Lake is able to lead commercial investments with the full capabilities of today\\u2019s technology.\\nEllie is the host of\\xa0REady2Scale, a podcast that highlights the assets, processes, and strategies for the multiple approaches to successful real estate investing.\\nShe started her career as a commercial real estate lawyer, leading real estate transactions for one of Israel\\u2019s leading development companies. Later, as a property manager for Israel\\u2019s largest energy company, she oversaw properties worth over $100MM. Additionally, Ellie is an experienced entrepreneur who helped build and scale companies by improving their business operations.\\nEllie holds a Masters in Law from Bar-Ilan University in Israel and an MBA from MIT Sloan School of Management.\\nYou can read more about Blue Lake Capital and Ellie Perlman at\\xa0www.bluelake-capital.com.\\nLearn more about your ad choices. Visit megaphone.fm/adchoices"