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b'"Just to get an asset - that\'s not the right approach. Overbidding is not being conservative. And you need to be conservative whenever you see other groups going crazy after assets. You make money when you buy, not when you sell."\\nIt\'s no secret that the multifamily investing arena is on fire, and it\'s not due to fire sales like some had predicted a year ago. Instead, it\'s quite the opposite. The market is so intensely competitive that overbidding has nearly become the standard practice. Why are some investors willing to overbid? What is the reason behind this apparent "madness"? And most of all, how do you remain competitive, and yet conservative, when the heat is turned up? Listen in to learn why this is happening and how to still achieve successful investments in spite of it. Hint: Did I mention we have a new acquisition?\\nKey Takeaway:\\nBeing patient, data driven, and sticking to your investment criteria will protect you from being caught up in the urgency of the market or the temptation of making a rash investment. Stick to the numbers and be prudent - it always pays off in the long run.\\nAre you REady2Scale? Learn more about growing your wealth, strengthening your portfolio, and scaling to the next level at www.ellieperlman.com.\\nLearn more about your ad choices. Visit megaphone.fm/adchoices'