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Rick Elmore is an entrepreneur, sales and marketing expert, and former college and professional football athlete. As the Founder and CEO of Simply Noted, Rick developed a proprietary technology that puts real pen and ink to paper to scale handwritten communication, helping businesses of all industries scale this unique marketing platform to stand out from their competition and build meaningful relationships with clients, customers, and employees.

Founded in 2018 and based in Tempe, Arizona, Simply Noted has grown into a thriving company with clients of various sizes across the country including in hospitality, real estate, insurance, nonprofit, franchise, B2B, and others. Rick has served as the company\\u2019s CEO since its founding, for more than three years, and has over a decade of sales and marketing industry experience.

most passionate about

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• My background is in athletics. I played college and professional American football.
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• When I got done, I made the transition into sales and marketing. I started with medical companies in the United States, Stryker and Straumann, and in orthopedics and dental. I had a pretty good career.
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• I'm currently doing Simply Noted. We help companies send and automate real, genuine handwritten notes with technology and have been doing that for the last three and a half years.
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• We have developed technology \\u2013 a handwriting robot that puts real pen to paper and helps businesses connect on a more personal level, building relationships with their clients.
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Rick\\u2019s career and story

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• During my MBA, we had to start a project. When I was recruited in college, the coaches who always stood out the most to me were the coaches who sent handwritten notes.
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• One year, in 2016, my wife and I had 400 clients. We tried sending out 400 printed holiday cards. All we did was hand-write the envelope and it took us over two weeks.
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• I was like, \\u201cThere has to be a better way.\\u201d So, I started researching. I looked up some technologies that were available. It wasn't until 2017 that I dove into it for a school project, but, really, I\\u2019d researched the technology for about a year.
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Best advice for entrepreneurs

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• A lot of people want to become entrepreneurs or start a business, but they have analysis paralysis, overthink They think, 'I can't do it.' They think they have to have all the answers, but really, it's just taking that first step and getting started.
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• Absolutely build the best relationships you can with those first clients. Those are your lighthouse customers. Those are the risk-takers. Those are the ones who are going to give you an opportunity. You have to make sure everything goes through.
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The biggest, most critical failure with customers

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• I would say scaling a company is really hard.
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• I'm struggling with figuring out how to scale a service like this when you're selling a $2 and $3 item. We want to help every client out, and we need to figure out an effective, efficient, really personal way of doing that.
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Biggest success with customers

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• Something that I'm really good at is perseverance, relentless competition. That\\u2019s just baked into who I am.
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• Being patient is important. When you're an entrepreneur and starting a business, it's really hard to be patient because you have bills to pay.
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Rick\\u2019s recommendation of a tool

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• Zapier\\n\\n
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  • it's a platform that allows you to automate tasks between software.
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