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Five years ago, I started my podcast REACH OR MISS for entrepreneurs. Two hundred sixty episodes to date and counting. I took something from any episode, and, of course, many taught me something new.

However, three past episodes are the core of entrepreneurial marketing.

In today\\u2019s episode, I invite you to listen to these three thought-leaders and find the difference between what you do and what they talk about. Choose one thing that you will do differently from today.

I think that will help you become a better entrepreneurial marketer. And every entrepreneur should also become their own marketer.

John Lee Dumas

John\\u2019s best advice about approaching the customer

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• Number one, you need to know who your perfect customer is, the ideal customer, your avatar.
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• Once you know who that person is, you can start creating free valuable, and consisting content for that person.
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• Then you want to make sure you are getting it in front of them, so you have to find them and put that content in front of them. And, of course, they will be attracted to that content because you are creating it for them specifically.
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• Then, once you have the opportunity to get in front of them, ask them a question, send them an email, newsletter, or a social media message, you have to ask: What are you struggling with?
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• Then you can start to understand your ideal customers, what their pain points, obstacles, challenges, and struggles are, so then you \\u2013 the person that, by the way, has been delivering them free value and assisting content, can provide the solution in the form of a product, a service or a community.
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• You are not just somebody pitching them something; you are somebody that already provided them value, who they are growing to know, like, and trust, who asked them what they are struggling with, who listened to them when they were telling their pain point, and who now says: \\u2018Hi, you told me you are struggling with this, here is the solution, and I\\u2019d love to offer it.\\u2019 That\\u2019s the way to approach your customer.
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Biggest failure with customers

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• This is a big mistake that I made, and it was a big waste of time, energy, effort, and money. It goes back to 2013. Many people said they love my podcast and love to create their podcasts. I wanted to create an entire platform where I would create other people\'s podcasts for them. I\\u2019ll host their shows; I\\u2019ll edit their podcast. I\\u2019ll make their show notes; I\\u2019ll do it all. I called it PodPlatform. Everybody that heard the idea said it\\u2019s a great product.
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• I made all the arrangements and invested so luckily it was the perfect number\\u2026which quickly let me realize I don\\u2019t want to be in this business; I don\\u2019t want to edit other people\'s shows, upload their outro and intro, and host that for them. And I went back to this one person, here is your money back, but this isn\\u2019t the kind of business I want.
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• But I wasted so much time, so much energy, and money. And actually, I could say if anybody telling me they want...'