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For over 17 years, Lucas Root led numerous teams on Wall Street. After establishing a consistent track record of success, Lucas started his own consulting business.

Lucas works with strong brands with a well-funded great idea, who doesn\\u2019t quite know how to execute.

Since early 2019, Lucas has had the wonderful opportunity to speak to numerous audiences in North America, Australia, and Europe, as well as partner with both businesses and VCs for mentoring.

Most passionate about

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• I launched my consulting company and was really focused on the thing that I got paid for on Wall Street.
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• On Wall Street I was hired to execute the strategies they would come up with and to give them constructive feedback.
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• I've partnered with the NCN university, which has one of the largest MBA programs in the world. They strongly encourage their MBA students to start a business while they're going through the MBA program so that they can test out the things they're learning in the program real-time, live, in their own business. They support them with this program called The Launchpad.
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• Three years ago, I decided, for better or worse, \\u201cI'm doing good things here.\\u201d So, I started focusing on women entrepreneurs.
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• I found that there are significant barriers to success for women. I wasn't happy with that.
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Lucas\\u2019s career and story

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• I was on Wall Street for 17 years doing mergers and acquisitions.
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• I always had a side project. My first two side hustles were real estate businesses and they were great.
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• My third side hustle was a food blog where I wrote about recipes and food. I shared my passion with the world and it was wildly successful.
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• Once I was satisfied that I knew how to create a marketplace and have people get excited to show up and have that conversation with me, I decided it was time for the next thing, not a side hustle. So, I left Wall Street.
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Best advice for entrepreneurs

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• To be a successful business owner, you must be able to create a conversation with a marketplace and have people excited to show up and have that conversation with you at its very core. That's what it is to be a business.
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• Get started. Go out, start your idea, bring it to the market. Find a team that believes in you and supports you, and just start doing something. Don't get stuck trying to create some version of perfection just to get started.
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• The biggest reason that businesses fail is not the thing you see in the newspapers. The newspapers are lying to you. The magazines are lying to you. The entrepreneurship books that you're buying from Barnes & Noble are lying to you. The biggest reason that businesses fail is that the founder didn't have enough money to pay their own bills, their rent, their food, their cell phone. The founder didn't have enough money to pay their own bills for at least two years when they started.
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• What can be done about that? Make sure, number one, that you have a plan in place to have your bills paid. Let's be honest: Your business is probably not going to be ready to pay your bills for you in the first two years.
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The biggest, most critical failure with customers

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• One of my first businesses was a real estate business, as I mentioned. It was amazing. I had a really cool idea. I was a really smart analyst. I found a market where I could invest a certain amount of money and that money would turn into a profitable opportunity very quickly. This doesn't always exist. However, I made two big mistakes with that business.
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• Number one, I went in from an analyst perspective and didn't learn my lesson"