Ep. 259 The biggest most critical failure with customers
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One of the most popular questions on my REACH OR MISS podcast for entrepreneurs is the question about the biggest, most critical failure with customers.
\\nI often think about my biggest failure with customers. It was when I promoted my online course. Five years ago, a short while after I started my podcast for entrepreneurs, I decided to create an online course for entrepreneurs and teach them the secrets of entrepreneurial marketing.
\\nI invested in a rather expensive online course to study how to create my successful course. I learned every aspect of creating the course, and I studied four different ways to promote my course. The expert I learned from about creating an online course had a very clear recommendation about promoting the online course: he warmly recommended not using webinars to promote and sell my course. Webinars are too complicated, he said, and you should use a better, easier way to sell your course. But I didn\\u2019t listen.
\\nI listened to another mentor who was a great believer in webinars.
\\nOn my first webinar, I had 25 participants and not one sale. I had 12 participants and not one deal on the second webinar, and on the third and last webinar, I had 4 participants and not even one sale.
\\nYou got it right; my webinars were a total failure, and although I tried again two years later, I didn\\u2019t manage to use webinars to sell my course.
\\nThe reason for my failure: I didn\\u2019t focus on the one most important challenge of selling my course. Instead, I wasted a lot of energy and time learning how to make webinars.
\\nIt took me a while, and I found a different successful way to sell my courses. But this was a fundamental lesson for me.
\\nIn today\\u2019s episode, I chose to focus on the stories of six successful entrepreneurs who shared with me the stories of their biggest failures and what they learned from them. Failures are an excellent opportunity to learn. Don\\u2019t be afraid to fail; dare to win!!
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| \\n | \\n Khaled Maziad is a marketing consultant who specializes in the Psychology of persuasion and high-ticket sales. \\nHe helps coaches transform their uncharged-non-monetary offer into a high-ticket one without having Tony Robbins like Brand. \\n | \\n
He shares his story on struggling to give away his stuff for free to charging high-ticket offers and helping his clients from all around the world do the same.
\\nHe is known as the Copy & Messaging Alchemist. He has been featured in FOX as one of 21 Entrepreneurs You Need to Know About in 2021.
\\nHe has also been featured in ANLP, Fox, CBS & NBC. Khaled is a professional member of ANLP International CIC, a certified Master of NLP, and holds a degree in Civil Engineering.
\\nBefore becoming marketing, Khaled worked with traders and professional fund managers, helping them master their mental edge in trading and life. He also had over 15 years of experience as a Project manager, where he managed multi-million dollar projects on 3 continents.
\\nKhaled lives with his wife and two kids in Sydney, Australia.
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Khaled\\u2019s biggest, most critical failure with customers
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- One of them was not testing offers before validating them. \\n\\t
- I worked on a product once that I was perfecting and I didn\\u2019t show it to anyone. I didn\\u2019t get any feedback. I didn\\u2019t ask anyone if they wanted it or not. I worked for about a month on it. When I put it out there, no one even cared about it. The tool was a really big failure. \\n
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