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Robbie Samuels is an author, speaker, and business growth strategy coach recognized as a networking expert by Harvard Business Review, Forbes, Lifehacker, and Inc. He is also a virtual event design consultant and executive Zoom producer recognized as an industry expert in the field of digital event design by JDC Events.

Robbie is the author of "Croissants vs. Bagels: Strategic, Effective, and Inclusive Networking at Conferences" and "Small List, Big Results: Launch a Successful Offer No Matter the Size of Your Email List." He is a Harvard Business Review contributor.

His clients include thought leaders, entrepreneurial women, associations, national, and statewide advocacy organizations, women\\u2019s leadership summits, including Feeding America, California WIC Association, and AmeriCorps.

Robbie is the host of the On the Schmooze podcast and #NoMoreBadZoom Virtual Happy Hours.

Most passionate about

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• I have multiple tracks in my business. I do one-on-one coaching, group programs, all about helping people build an audience before they try to launch an offer.
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• I also work with my virtual event clients on bringing their events online with less stress and greater participant engagement. What had been somewhat dormant, but is just starting to come back, is working with organizations around their in-person events to help them become more engaging and to really support their participants through what, for many, is their first experience at an in-person event.
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Robbie\\u2019s career and story

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• I spent 15 years organizing fundraising events and doing major gift work. On the side, I started speaking and showing people how to network.
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• I was working with boards of directors and foundations. I did both of those things for about five years. Eventually, I realized that there was a possible career in doing this full-time.
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• In 2015, I left my comfortable and safe career to really see if this thing I\'d been doing for five years was going to turn into something. That\'s when I decided to launch a podcast, which came out a year later. I launched my first book, which today has 191 reviews on Amazon.
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• I then got a chance to do a TEDx. Every year, I had different opportunities. I was well on my way to being an overnight success, 10 years in the making, when everything got upended in March 2020.
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Best advice for entrepreneurs

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• My second book is called Small List, Big Results: Launch a Successful Offer No Matter the Size of Your Email List. That subtitle belies the fact that, a lot of times, as entrepreneurs, as experts, we get really excited about some kind of solution, some kind of offer. We get some kind of program offer\\u2014an online course app, whatever the modality is. And we rush out to market to tell people about it. The marketplace basically responds with \\u201cWho are you? What is this? Nope, I don\'t need this.\\u201d And we\'re just shocked. I think the better approach would be to not create solutions in a vacuum, but to invite input from your most likely prospects.
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The biggest, most critical failure with customers

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• I mentioned this in my latest book. When my first book came out, I didn\'t have a very clear plan for what kind of offer would come from it.
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• But I had a pilot in mind, and I did run a successful pilot. I got great feedback. When I went to sell the next iteration, I created a landing page and took video testimonials and written testimonials from the few people who\'d gone through the initial pilot. I had 250 people view the landing page.
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• But they did not contact me to learn more about the program. So, the problem wasn\'t my ability to...'