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Lisa Staff is a master photographer, former fashion model, and expert interior & exterior designer. She has had success at every turn in her entrepreneurial career due to her ability to connect and understand people on all levels. She embodies the metaphor of meeting people where they are and turning their lemons into lemonade.

Deevo is a thought leader, photographer, videographer, blogger, serial entrepreneur, ex-college athlete, former corporate executive, a single father of two promising young ladies, and now an emerging strategy consultant and paid speaker, who is fast making his way as an expert in creating digital architecture to help small businesses and entrepreneurs\\u2019 brand and market.

In 2018, Lisa & Deevo founded Sprout Connectors, a full service creative agency with a focus on social media management and content storytelling. They mix an efficient blend of content savvy with a relentless creative lavishness and depth of imagination to serve up an inspiring brand community.

Most passionate about

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• Business-wise, I am running my photography agency, which I've been doing since 2003. About a year and a half ago, Lisa and I partnered and formed a new business called Sprout Connectors. It\\u2019s a branding and marketing acceleration agency for small businesses and entrepreneurs.
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• We are also launching some training workshops, working on a TED Talk proposal, and traveling the planet as much as we can, given the closures all over the place. We\\u2019re just trying to live our life.
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Best advice for entrepreneurs

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• First and foremost, as it pertains to your customer perspective, you must develop, if you haven't already, the ability to listen.
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• There\\u2019s a fine line between adding your own unique twist and approach to things and melding that metaphorically with what your client wants out of the situation, being able to look at that intuitively and intraoperatively and clearly understanding what their vision is, what their business objective is.
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• At the core of that, you need to be able to read the room and understand that everyone you engage with is uniquely qualified and uniquely different in their own sense.
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The biggest, most critical failure with customers

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• For me, it's the ego piece. As a business owner. If you can't tell, I'm very firm on my approach to everything. I have very specific ideas about how things should function. And because I've had a decent amount of success in my businesses, I come to the table sometimes thinking that I know the way to do things. That's really just my ego talking.
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Biggest success with customers

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• The accomplishment is the fact that we've been in business collectively for over 20 years and we've launched a new brand together. In our first year of business, we were already profitable.
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• Being able to pivot into a new business model, adjust that, and have an impact right away with our clients was a big success for me. Still having the understanding and humility that we have a lot of room to grow and being able to do that has been monumental in my business.
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Lisa & Deevo\\u2019s recommendation of a tool

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• I use HoneyBook for my photography business. We use it for onboarding as well.\\n\\n
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  • It's CRM and workflow software that you integrate with your back-of-the-house procedures. Contact information, databases, email systems\\u2014any way that you communicate with your clients, not only does it enable you to track it and keep an inventory log of your conversations, history, contracts, all that sort of stuff,..."