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Mark Colgan is an entrepreneur and revenue leader responsible for increasing revenue across a small portfolio of companies where he leverages his 13 years experience of B2B Sales, Marketing and Recruitment.

Mark currently splits his time as Co-founder of Speak On Podcasts, mentoring B2B Startups via GrowthMentor and ScaleWise, The Product Onboarders and coaching 100\\u2019s of SDR\\u2019s through his Outbound Prospecting and Cold Email Bootcamp course via The Sales Impact Academy.

He\\u2019s a Techstars 18\\u2032 Alumni and a regular speaker within the B2B SaaS industry, his work has been published by SaaStock, Mailshake, Pipedrive, LeadSift, Lemlist, SugarCRM and Baremetrics to name a few.

Mark currently lives and works from Lisbon, is addicted to travelling and exploring new cultures and places. You\\u2019ll often hear him saying \\u201cpor que no?\\u201d (why not?) to anything that sounds fun or gets the heart racing like wingwalking, skydiving and paramotoring.

Most passionate about

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• We are building an agency, which is completely remote.
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• And we're in the podcasting world. We help people secure interviews on relevant podcasts so they can get their brand message out there and build awareness about that.
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Mark\\u2019s career and story

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• I studied marketing at university, but as part of my degree, we had to work for one year in a company. I actually got a job in recruitment and I did so well in that year that I was invited back to the company once I graduated.
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• I spent the first two to three years of my career in recruitment, working for some of the largest recruitment companies.
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• I started to teach myself digital marketing because it was all very new back then. I managed to get a role in a separate company as the first digital marketing person. So, I got very good at implementing CRMs and marketing automation, as well as a lot of the technology and putting that all together.
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• I realized, once I was traveling, that I didn't really want to go back to a nine-to-five job. I enjoyed the freedom. And I enjoyed the ability to be able to travel and work from wherever I wanted. So, I set up my own consultancy, focusing on HubSpot CRM and marketing automation, all of the things I love building together \\u2013 building things and putting them together.
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• I managed to be invited to work for a company as their chief revenue officer, which meant essentially that I was looking after marketing sales, customer success, and product. In this case, the product was the service. I did that for just over a year which brings us up to June 2020, when I left that company to start speaking on podcasts. This is the agency that I currently focus and spend most of my time on now.
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Best advice for entrepreneurs

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• I\\u2019ll split my answer into two parts, but it's pretty much the same answer: Focus on the customer. What I mean by that is to really understand who it is that you are going to be working with. What are their problems and their challenges, and can you build a solution to help them overcome some of those challenges and problems?
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• The second part is to then think about distribution. What I mean by distribution is how you can get in front of as many of those ideal customers, whom you\\u2019ve defined, as possible.
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The biggest, most critical failure with customers

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• My most critical failure would be not focusing on the client delivery part of the business.
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• It's one thing to market and sell to people. It's another thing to actually deliver on the promise that was sold. I've been in situations where I wasn't focusing on that because it wasn't really supposed to be part of my job, but then I..."