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My name is Parham Albadvi. I\\u2019m a copywriter and brand strategist serving conscious businesses.

I spent my formative years in Iran and moved to Canada eager to work for purpose-driven tech and B2B companies, but soon became disillusioned\\u2026

I love working with conscious entrepreneurs - people who share my values and vision for the world. Clients that I feel energetically aligned with, and who believe in making profit and impact.

That\\u2019s why together with my partner, I founded Mocho and Co, the first full-service digital agency exclusively for conscious businesses and disruptors.

I\\u2019m committed to helping businesses of all sizes realize Fred Kofman\\u2019s vision of businesses \\u201cconscious of inner and outer worlds\\u2026 taking into account body, mind and spirit in self, culture, and nature.\\u201d

But we can't do it alone. We need a vibrant community of conscious, aligned entrepreneurs - people like you, who know their skills are better served somewhere else... somewhere they haven't found yet.

Most passionate about

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• I'm leading Mocho and Co, which is an integrative digital agency serving conscious businesses\\u2014businesses that truly see business as a force for good. At this point in our journey, we are taking a reflective break for December to think about how we've served our customers so far and how we'd like to serve them moving forward. We're at the stage of reflecting and taking more conscious action forward rather than taking many steps forward in December.
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Parham\\u2019s career and story

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• I was a lost 20-year-old boy who had just graduated university and had a lot of passion. I wanted to work for technology companies, and in my university years, I had been in the sales and marketing world.
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• Initially, I wanted to be more independent in my own business. I wanted to determine my own schedule. I wanted to visit my family that I had back home and in Europe. From there, I noticed that working in corporate was not a long-term solution for me. So, I initially had that itch of going completely freelance and starting my own business and building from scratch.
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• I started with freelancing, taking on clients that were in the conscious space and that were using business as a force for good. After seeing them coming back to us with stories about how they'd been able to grow their business from 10K to 40K per month, and above and beyond, we were really motivated to serve as an extension of their marketing team to be growth partners. That's what shifted into me starting Mocho and Co.
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Best advice for entrepreneurs

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• I think it comes down to taking conscious steps forward as an entrepreneur and realizing that you can't do everything\\u2014rather, really putting out the most minimum viable product that can make the maximum impact.
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The biggest, most critical failure with customers

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• I don\\u2019t personally view it as a failure, but I do think at the time it was easy to label it as a failure. One that comes to my mind was when I was working at Vidyard. I was doing business development at the time and I noticed that, for a lot of our prospects whom I was reaching out to, I was not getting a high conversion on the outreach.
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• What I noticed was the power of personalization and your approaches\\u2014not approaching customers to sell anything, but just approaching them to add value. Value itself will play a big role in your relationship with a potential customer. You need to develop that relationship and build that trust rather than always looking at it as a transactional relationship.
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Biggest success with customers

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