Ep. 239 Yaro Starak: You have to actually meet your customers where they are... Then present an alternative pattern or way to solve their problems.

Published: Nov. 1, 2021, 8:45 a.m.

b"

Yaro Starak is the co-founder of\\xa0InboxDone dot com, an email management company with a team of 25+ serving clients including restaurant owners, venture capitalists, accountants, doctors, lawyers, real estate agents, car retailers, online coaches and more.

\\n

Yaro has made 30+ angel investments in tech startups including Steezy, LeadIQ, Fluent Forever, FitBod and Nutrisense, has property investments in Canada and Ukraine, and in partnership built a 3.6MW solar farm.

\\n

During the mid-2000s Yaro sold his first company, BetterEdit.com, then built an online education business, Blog Mastermind, selling over $2 Million of his books and online courses, as he traveled the world, living in 26 different cities.

\\n

Yaro has been featured in SkyNews, Forbes, Entrepreneur Magazine, Huffington Post, Business Insider, Foundr and hundreds of media outlets and events.

\\n

 

\\n

Most passionate about

\\n
    \\n\\t
  • I'm passionate about my own company right now, InboxDone. I'm also passionate about angel investing, which is something I've done more of recently. It's exposure to great ideas and great people.
  • \\n\\t
  • I have a podcast as well. I love doing podcast interviews with exciting and interesting people.
  • \\n

\\n

Yaro\\u2019s career and story

\\n
    \\n\\t
  • When I was 18 years old, I entered university. It was the dot-com boom.
  • \\n\\t
  • I already knew I don\\u2019t want to have a job, a boss, an alarm clock that would force me to wake up at a certain time, a cap on my income potential. I just wasn't sure how to make enough money to survive given that I didn't want those things. So, I knew that entrepreneurship was the likely path.
  • \\n\\t
  • With the dot-com boom happening and me entering university, I was given access to the internet. I was constantly exposed to ideas on digital space. So, I started a website. It was more of a hobby about a card game I played called Magic: The Gathering.
  • \\n\\t
  • I made some money from advertising. Eventually, I had a little e-commerce store selling the cards and learned a lot.
  • \\n\\t
  • After graduation, I started what I call my first real business. It was called Better Edit and it was an academic editing service that grew into a full-time income for me. Most importantly, it was a digital business that I could travel with. Basically, I could do what I had always dreamed about\\u2014not have a boss, live where I wanted, and be independent.
  • \\n

\\n

Best advice for entrepreneurs

\\n
    \\n\\t
  • Even today, with our current business, it\\u2019s about the customer and figuring out not just what they want, but the psychology behind how they're dealing with that problem.
  • \\n\\t
  • You have to actually meet your customers where they are, then present information that gets their attention. Secondarily, you have to present an alternative pattern or way of doing something to solve their problems.
  • \\n

\\n

The biggest, most critical failure with customers

\\n
    \\n\\t
  • I had a company that I didn't mention in the story because it was a failure.
  • \\n\\t
  • It was an advertising management company that I started as a proper startup. I got two co-founders and we were attempting to essentially build a platform that would help us.
  • \\n\\t
  • We started building a software platform but I didn't really realize and understand what the customer base needed. They were just so far away from being capable of doing that. Ultimately, we couldn't help them solve the problems and we didn't have a workable business.
  • \\n

\\n

Biggest success with customers

\\n
    \\n\\t
  • To me, meeting the need of helping the customer break free and delegating is the biggest customer success. Talking about the business too. It's not always the nuts..."