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Toccara Karizma is a digital marketing consultant and business growth strategist. She is the CEO of Karizma Marketing, a full-service digital marketing agency dedicated to growing elite eCommerce brands online through email marketing, social media marketing, PPC, SEO, website conversion optimization, and more.

Having built her own successful eCommerce business back in 2007, Toccara is now considered one of the world's top eCommerce marketing experts. Her out-of-the-box approach to digital marketing and expertise in the online business growth space is why I've asked her to join me today.

Most passionate about

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• I own a seven-figure digital marketing agency with a heavy focus on e-commerce clients.
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• I had grown that business to be an international company and it was quite successful. I have a background in business economics, so I knew that my place was in scaling brands and that I could do it very well. That is where I got my start.
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• What I'm most passionate about is building e-commerce brands. I love figuring out how to scale them.
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Toccara\\u2019s career and story

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• I'm the daughter of two entrepreneur doctors who worked very hard and taught me that I could do anything I wanted.
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• I realized that I didn\\u2019t want to work for anyone else. I just don't like fluorescent lights and being in a cubicle. And I knew there was more for me out there.
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• I got pregnant with my son and decided, like many other entrepreneurs listening today, that I wanted to solve a problem: I couldn't find cute clothing for my son. So, I had to create it myself.
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• There was so much when it came to the inventory, the output of money in advance of sales, and those types of difficult decisions that every entrepreneur has to make. I realized that there was a different business model here that I knew really well, which was a very low fixed-cost business model: I spend money only after I've received it versus prepaying for things.
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• Four years later, officially being an ad agency, as a single mom and with an excellent team behind me, here we are at seven figures. So, that was the journey.
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Best advice for entrepreneurs

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• My best advice about what has worked really well for me is getting on those one-on-one calls with your potential clients, especially if you're selling a high-ticket service, because they need to hear from you.
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• Really listen to them and their problems. Be fully transparent and honest. Tell them whether or not you think it would be a good fit. They so appreciate it when you give them free advice and tell them, \\u201cI think this would be a better option for you.\\u201d
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The biggest, most critical failure with customers

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• I have a two-fold failure.\\n\\n
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  • The biggest failures are taking on clients without the bandwidth, without the support system that I need. We are in demand and are blessed to be in demand. At some points, we want to take on clients when we just don't have the right support team in place. And that's not a fair thing for us to do because when we do that, we don't give them the best results or the best client experience with us. We want to be the Four Seasons of ad agencies.
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  • The second failure would be taking any client, especially when you\\u2019re newer. That was when we failed because we weren't working with a partner that had everything in place. It was kind of like putting a Ferrari engine in a VW Bug.
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Biggest success with customers

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• I stand for full reporting. When we talk to our customers, it's almost..."