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Simon Severino helps business owners in SaaS and services discover how to be able to run their company more efficiently which results in sales that soar. He created the Strategy Sprints\\xae Method that doubles revenue in 90 days by getting owners out of the weeds.

Simon is the CEO and founder of Strategy Sprints which is a global team of certified Strategy Sprints\\xae Coaches which has offers a customized strategy to help clients gain market share and work in weekly sprints which results in fast execution.

He is also a Forbes Business Council Member, a contributor to Entrepreneur Magazine, and a member of Duke Corporate Education.

Most passionate about

• We are helping entrepreneurs navigate these funky times. The two things that they need most are time and cash. We help them improve the volume of their work to get them down to a healthy level of work per day, versus working too much. And we help them improve sales.
• We are growing like crazy right now. I haired five new coaches to my team and I have onboarded a new head of sales and he will be recruiting salespeople in the next month. We are growing because we have a digital plug-and-play offer to help business owners. Since nobody can fly right now, because of COVID, companies need our help in generating sales.

Simon\\u2019s career and story

• I have been doing strategy consultancy for 17 years now.
• I've done market entry strategy in New York, management system optimization in Beijing, and everything in between.
• The first thing that I started doing was having my own little private practice as a coach. Then I went to a big consultancy, where I really learned the craft.
• I was a junior consultant, senior consultant, then a junior project manager, senior project manager, principal, the whole ladder.
• I was a young psychotherapist. It was not very impactful and was not the place where I was meant to be. My second try was as a leadership coach and leadership trainer. That was where I found my place.

Best advice for entrepreneurs

• I would say, make a list of everything that you're doing. Cut the list in half. Then take this list, cut it in half again, and execute.
• When you cut what you are currently doing, you will automatically ask yourself \\u201cWhat is the most important thing to do?\\u201d and \\u201cNow what will pop up as the most important thing?\\u201d The first thing will be your family, but then comes your customer. What is really helping your customers succeed? This is the most important question for a business owner: which of my activities are really helping my customer succeed? That should be one block of the things that you do every day.
• The second one is \\u201cWhich activities are really helping my company grow?\\u201d These are joint venture partnerships, working on the forms, the function of your sales and marketing system and the like.

The biggest, most critical failure with customers

• The biggest failure was in 2013, when I was a strategy advisor of the BMW group.
• We had a project of around one year to become number one in the world and to stay number one in the world. We started creating the Factbook and analyzing who are the competitors. They picked some competitors and we picked some competitors. One of these competitors was Tesla.
• The CEO said, \\u201cNo, we don't need to take them so seriously. It's just a billionaire from America who has no idea about building cars.\\u201d
• At that time, his assumption was \\u201cthis is not relevant.\\u201d Many years later, the I8 and I3 models are now on the streets. The strategy has been born electric in the history of the company.
• The direction was fine, but my failure was not to validate assumptions.
• What I learned from this failure and what I'm doing differently now in the strategy sprints method\\u2014you..."