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Amy Rose Herrick, ChFC is America\\u2019s Profit Building Specialist. Business owners implement her \\u201cSecret Profits\\u2122\\u201d systems to increase profitability $10k-$100k or more by eliminating their hidden \\u201cprofit eating black holes\\u201d.

Clients have turned to Amy since 1991 accelerating profits, increasing bottom lines, de-mystifying root causes of business losses and MAKING MORE MONEY without requiring adding costly inventory, changing locations, or adding more staff.

Amy Rose has several books for sale on Amazon too. Her most recent release is a #1 Amazon Best Seller entitled \\u201dPack Faith First, Suitcases Second: A Decade of Miracles After 50\\u201d that tells the story of her complete \\u201clife-do-over\\u201d moving from the midwestern United States to a small Caribbean island with her spouse, four school aged kids, the family dog, a few pallets of possessions with no jobs, family, or friends to go to.

Most passionate about

• I am most passionate about helping small business owners make more money.
• I help business owners increase their profits this year and every year. It doesn\'t matter where your business operates. The concepts and formulas and things I work with apply regardless of currency.

Amy\\u2019s career and story

• One of my life goals is to change the awful statistics that I see. In the U.S., at least 60% of businesses were failing before COVID ever hit.
• I started in the corporate world, where I did inventory control and cost accounting.
• I ended up moving into employee benefits. Then I worked in some mode of the tax aspect. I also dealt with office management.
• Over time, in addition to working in this career, I have bought and sold businesses. I have closed a second-generation family business. It was very painful. I\'ve seen all aspects of it.
• I\'ve taught classes on contract for Inner Eyes SBDC. And then I do classes here in the U.S. for AARP, which is a large organization. I do those in the Virgin Islands.
• I developed many courses for small businesses that are very narrowly focused so that we can work on an area.
• I give small businesses the formulas and the workbooks they need. That\'s how I ended up building the platform, taking over three decades of hands-on experience.

Best advice for entrepreneurs

• I really believe in starting any business with a vision of how you are going to sell the business.
• You should always have a business be sellable from day one so that when you need to let go of it, or you want to let go of it, you have got it.

The biggest, most critical failure with customers

• There were two things.
• The first thing, in one of the industries I mentioned that I was in, securities practice and insurance, they did not allow you to post any type of testimonial. The mistake I made was not collecting testimonials anyway and just holding them back for when I would want them on another day.
• I didn\'t start out with testimonials that could have been transferable if I had the foresight to collect them. So, that would be one thing: As you\'re looking at your journey, even if you don\'t use the testimonials now, get those testimonials. Put them in a file because you may need them later as you\'re starting another endeavor, just to show your trustworthiness and value.
• The other failure I would say is that there was a very short period of time when I had an unqualified staff person working for me and it was difficult to replace them because of things that I was juggling. That hurt me because trying to undo the damage and trying to catch back up and then fix things was difficult. 

Biggest success with customers

• I had a client who had Alzheimer\'s and their...'