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Hi, my Reachers.

This is the eighth \\u2018Mountain Episode\\u2019. It seems like you really love this amazing series of the Reach Or Miss mountains project; Today, I want to share with you the 8th and newest episode where successful entrepreneurs share their mountains stories.

Listen to these incredible mountain stories I heard from the successful entrepreneurs I recently interviewed on my podcast.

You can then listen to the full interview with each of them and hear about their visions, struggles, and how these entrepreneurs reached their success.

From the entrepreneur that booked a trip to Machu Picchu without knowing it\\u2019s a mountain. And found himself lying on the floor, gasping for breath\\u2026\\u201d

To the entrepreneur who had never been mountaineering but found himself climbing one of the highest mountains in Mexico\\u2026

To the entrepreneur who said: \\u201cI love mountains, but I love taking people up mountains with me\\u2026 As a founder, as a leader, there are always other people who will come and support you.\\u201d

And the entrepreneur who said that what people miss\\u2014about mountain climbing specifically, and also in life\\u2014that you have to know when to go down. You're not always moving up. You have to be able to get to a certain level, to find a base\\u2026\\u201d

I hope these mountain stories will encourage you to find out what should you \\u2013 as an entrepreneur looking for your breakthrough to success \\u2013 take from their stories to help you find the necessary steps to reach your peak.

Many entrepreneurs climb mountains, while others use mountains as a metaphor to describe what is necessary to conquer the peak \\u2013 including the fatiguing yet rewarding journey to the top. Still other entrepreneurs use mountains as an analogy for a significant goal they wish to achieve \\u2013 such as becoming a billion-dollar-market-cap company.

For many years, I\\u2019ve compared entrepreneurship to climbing the highest mountains.

You climb step by step to the peak, reach your position as a market leader and a leading brand, and then start climbing a new mountain with a new product line or another brand.

The idea of mountains as representations of a strong position in the market is mentioned by Al Ries and Jack Trout in the excellent book, Marketing Warfare.

\\u201cIn military warfare, mountains and higher altitude areas represent strong positions and often are used to present a strong defense. In marketing warfare, the question is one of who holds the mountains in the consumer's mind.\\u201d

So, at some point after the launch of my podcast for entrepreneurs, I started to ask the successful entrepreneurs I interviewed about their habits or dreams of climbing one of the highest mountains in the world.

Listen to these new inspiring mountains\\u2019 stories, find which entrepreneurs and stories you identify with most, and review your entrepreneurial objectives, market overview, and plan. By making your business as strong as possible, you will be able to quickly and easily achieve entrepreneurial success.

Matt Barnett \\u2013 Papa Bear@Bonjoro \\u201cAs a founder, as a leader, there are always other people who will come and support you and make the journey to the top much more enjoyable.

It\\u2019s about a journey, it's not about the destination, and without people, it's a lonely walk.\\u201d

A British designer by trade, Bonjoro is Matts second company, founded out of Sydney Australia. What started as a sales hack for an Agency he was running, Bonjoro went from hack to side hustle to global business in 18months, and now has team across 5 continents.

Matts love of building great products is only surpassed by that of building great culture, and his goal is to be the next Zappos, to be most loved brand in the world.

Matt\\u2019s Mountain

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