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Hi, my Reachers.

This is the seventh \\u2018Mountain Episode\\u2019. It seems like you really love this amazing series of the Reach Or Miss mountains project; Today, I want to share with you the 7th and newest episode where successful entrepreneurs share their mountains stories.

Listen to these incredible mountain stories I heard from the successful entrepreneurs I recently interviewed on my podcast.

You can then listen to the full interview with each of them and hear about their visions, struggles, and how these entrepreneurs reached their success.

From the entrepreneur that climbed with her client on \\u201cthe hike of the gods\\u201d in Italy, and was amazed,

To the one who decided to climb the highest peak in Utah; Kings Peak, but found out they climbed the wrong peak\\u2026\\u201d

To the entrepreneur whose mountain was to save the financial future of his family,

To the only entrepreneur that said: \\u201cTo be honest, I don\\u2019t feel like I\\u2019m climbing a mountain today. I feel like my mountain climbing journeys ebb and flow.\\u201d

And the entrepreneur that moved to the mountains in Asheville, North Carolina and said \\u201cIt\\u2019s pretty impressive, and it\\u2019s just incredible to be so rooted in nature here. Being in the mountains is a blessing that I had never thought I would experience like this.\\u201d

I hope these mountain stories will encourage you to find out what should you \\u2013 as an entrepreneur looking for your breakthrough to success \\u2013 take from their stories to help you find the necessary steps to reach your peak.

Many entrepreneurs climb mountains, while others use mountains as a metaphor to describe what is necessary to conquer the peak \\u2013 including the fatiguing yet rewarding journey to the top. Still other entrepreneurs use mountains as an analogy for a significant goal they wish to achieve \\u2013 such as becoming a billion-dollar-market-cap company.

For many years, I\\u2019ve compared the act of marketing; taking possession of your potential customers\\u2019 minds and of building awareness, likability, and trust of a leading brand, to the act of climbing the highest mountains.

You climb step by step to the peak, reach your position as a market leader and a leading brand, and then start climbing a new mountain with a new product line or another brand.

The idea of mountains as representations of a strong position in the market is mentioned by Al Ries and Jack Trout in the excellent book, Marketing Warfare.

\\u201cIn military warfare, mountains and higher altitude areas represent strong positions and often are used to present a strong defense. In marketing warfare, the question is one of who holds the mountains in the consumer's mind.\\u201d

So, at some point after the launch of my podcast for entrepreneurs, I started to ask the successful entrepreneurs I interviewed about their habits or dreams of climbing one of the highest mountains in the world.

Listen to these new inspiring mountains\\u2019 stories, find which entrepreneurs and stories you identify with most, and review your entrepreneurial objectives, market overview, and plan. By making your business as strong as possible, you will be able to quickly and easily achieve entrepreneurial success.

Lisa McLeod: \\u201cWhen we reached the top, I remember thinking that people are just a dot on this earth, so you\\u2019d better do something with your time that matters.\\u2026!\\u201d

Lisa McLeod

Lisa McLeod is the global expert on purpose-driven business and the bestselling author of Selling with Noble Purpose: How to Drive Revenue and Do Work That Makes You Proud.

Lisa has spent two decades helping leaders increase competitive differentiation and emotional engagement. Her work debunks the myth..."