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Curt Mercadante helps businesses and entrepreneurs increase their authority brand exposure to the right clients so they can make more money.

For 25 years, he has counseled small business, entrepreneurs, as well as some of the largest corporations and associations in the country.

He\\u2019s built three profitable businesses, including a 7-figure Public Relations and Advertising agency.

Curt is Gallup-Certified Strengths Trainer, host of the Freedom Mindset Radio podcast, and author of the bestselling book, \\u201cFive Pillars of the Freedom

Lifestyle.

Curt and his wife sold their home and most of their possessions. Now they are just traveling around with their four kids.

Most passionate about

• There's business, which is important, but to me, the key is aligning your business with your family, your relationships, and your self-care.
• The most important thing in our life, my wife and I, is that we sold our home and most of our possessions. Now we're just traveling around with our four kids.
• The reason we're able to do that is because I've built what I consider a freedom business. It allows me to work virtually and serve my clients by doing what I love, what I feel like I was meant to do.

Best advice for entrepreneurs

• The biggest thing is that we often think, when it comes to entrepreneurship or sales or branding or dealing with customers, that our biggest tool, our biggest weapon, is our mouths.
• People love to be asked about themselves. People love to talk about themselves. And so when you ask the question and then just kind of shut your mouth and sit back and listen\\u2014you learn, right?
• That learning mindset helps you to grow. It helps you to serve the client and what they want. We often think that we know what the client needs, whether it\\u2019s a potential client or an existing client. In either case, you have to use those ears. And then you\\u2019ve got success.

The biggest, most critical failure with customers

• I built a successful seven-figure public relations and ad agency over 14 years. It grew and grew and grew. The problem was, I built a company around the definition of success that other people had.
• I took money from clients who maybe didn't value me. I took money from clients whom I didn't really like working with, who didn't fit my vision. I built that up over time and I became obsessed with growing the company, to the detriment of my health and my family. I wasn't the husband and father that I knew I could be.
• From a revenue standpoint, I woke up on a Tuesday morning and I shut it down. I said, \\u201cI've had enough.\\u201d I had been having anxiety attacks for years.

Biggest success with customers

• When I shut down my agency, I started my new company, coaching and consulting and doing workshops and boot camps with entrepreneurs.
• I had built my company off of rock-solid sales principles, having conversations with people, and not relying on \\u201cI'm just going to run a bunch of ads and hope I get clients.\\u201d
• Impact story: That one sentence that clearly communicates the positive impact your clients get from working with you. If you don't know those things, I don't care how many ads you run, how much money you throw at it. It's going to be garbage in, garbage out.
• Time-honored principles of communication: Know your customer, know your impact story, and then together, a process that used the tools available to you at that time.

Curt\\u2019s recommendation of a tool

• From an authority branding standpoint, and depending on what industry you're in, it\\u2019s such a valuable tool because people are there to do business.
• People put information about their work on LinkedIn. And so, LinkedIn has those tools to find people and get..."