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Guy Kawasaki, David Beebe and Kate Erickson talk about three revolutions you must implement in your Business today:

• \\u2713 The \\u2018customers who are fans\\u2019 revolution
• \\u2713 The social media revolution, and
• \\u2713 The broadcast revolution

Hi, entrepreneurs reachers.

How are you? We are at the end of the summer. Probably the strangest summer most of us ever went through; the world has changed. Dramatically. The scary thing is that we don\'t know what the new world is going to look like. Everything is still shifting; what I do know that this is the best opportunity for entrepreneurs to take the time and make their entrepreneurship the business they want to have.

And I want to help you at this uncertain time. So I went to look for the entrepreneurs that affected you most by analyzing which entrepreneurs you chose to listen to most and what they stand for.

These are the results:

The first entrepreneur that most of you chose to listen to is Guy Kawasaki.

Guy Kawasaki was Apple\'s Chief Evangelist, and today is the Chief evangelist of Canva. Guy\'s approach to customers represents the biggest marketing revolution: The \'customers who are fans\' revolution. That\\u2019s what marketing gurus like Mark Schaefer and David Meerman Scott (both were the firsts to understand the huge effect of the social media and content revolution) write about today:

Mark Schaefer wrote in his last book Marketing Rebellion about "The most human company wins," and David Meerman Scott and Reiko Scott wrote in their excellent book Fanocracy - about turning fans into customers and customers into fans.

Let\'s listen to the main parts of my interview with Guy Kawasaki:

The \\u2018customers who are fans\\u2019 revolution

Guy Kawasaki

Guy Kawasaki is the chief evangelist of Canva, an online graphic design tool. He is a brand ambassador for Mercedes-Benz and an executive fellow of the Haas School of Business (UC Berkeley). He was the chief evangelist of Apple and a trustee of the Wikimedia Foundation. He is also the author of The Art of the Start 2.0, The Art of Social Media, Enchantment, and nine other books. Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.

Guy\\u2019s Career

• My career really started in the jewelry business, not tech. I started a part-time job when I had my MBA at UCLA. I worked for a jewelry manufacture in downtown LA. It was a small manufacturing company owned by a Jewish family, and that\\u2019s where I learned sales and marketing. I worked there for about six years. I have a deep understanding and love for many Jewish things.
• I was in the jewelry business, and then I got an Apple 2, and I fell in love with computers.
• I worked for 6 months for a small software company that was acquired, and my roommate eventually hired me into Apple. I went to work for Apple as an evangelist, I left to start a company, and later returned to apple as Apple chief evangelist, and yet again left to start a company\\u2026 Basically; I\\u2019ve been in Apple twice, and I\\u2019ve been an entrepreneur, speaker, and author since then.

Customers

• My target audience for Canva is anyone who wants to make a design, so this means anybody in the world\\u2026 We try to democratize design so anybody can create beautiful designs. That\\u2019s a few billion people\\u2026 I hope people realize how necessary it is to use design as an element of your communications because it helps you stand out.
• From the very start, the goal was to empower people. Just like when I went to work for Apple, the goal for Apple was not to make a business computer but to make a computer that anyone could use. The same thing is true for Canva; it\\u2019s not a...'