Ep. 178 Jeremy Parker swag.com Im never satisfied in terms of customer success. We should go above and beyond to make our customers experience great.

Published: Aug. 31, 2020, 8:55 a.m.

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Jeremy Parker is an award-winning documentary filmmaker and serial entrepreneur. He is the Co-founder and CEO of Swag.com, the best place for companies to buy quality promotional products that you'll actually want to keep. 

They work with 5,000+ companies including Facebook, Google, Amazon, Netflix, Spotify and Tik Tok. They are #218 on the 2020 Inc 500 (fastest growing companies in the US). Jeremy was also named by CrainsNY as one of the 40Under40.

 

Most passionate about

  • I\\u2019m working on com. We provide custom promo products that people actually want to keep. We launched the company in early 2016 and we are the fastest growing promotional products company in the country. We were just named among the 500 fast-growing companies in the US\\u2014the \\u201cnumber 218\\u201d fastest-growing company in the States.
  • Our main passion at this point is taking the easy and streamlined buying experience that we developed, not only to buy swag but also to distribute swag and send swag to all remote addresses. Especially now with the pandemic, people feel so disconnected.
  • The difference with our swag platform is that, from the first day, we\\u2019ve focused on the millennial customers who expect everything to be fully automated and very easy to work with. With time, our customers asked us to not only hold the process of buying and delivering their product but also store it for them and shift it to each of their customers directly, as well as monitor their inventory. That\\u2019s what we\\u2019ve worked on in the last two years.
  • Right now, when most companies are working from home and everybody is disconnected, our feeling is that our distribution platform will be very useful.
  • Today many leading brands are working with our platform, from Facebook and Google and Amazon to Netflix and Spotify and TikTok to smaller startups. Our platform scales with the businesses as they grow.

Jeremy\\u2019s career and story

  • I\\u2019m actually a filmmaker. I even won the Audience Award at the 2006 Vail Film Festival for a documentary I made with my brother. After we won this award, I realized my passion wasn\\u2019t to become a filmmaker.
  • After college, I started my first business. I had no experience in businesses and I thought that starting a T-shirt company would be easy and focused and a good opportunity to learn how to run a business. It sounds simple but you need to learn manufacturing, and how to run a website, and how to do marketing and PR and customer service. I started this T-shirt company and became better and better. It helped me find out what I\\u2019m good at. I became good at user experience design and branding. That\\u2019s what I fell in love with.
  • After the T-shirt company, I worked for MV Sport, one of the largest players in the promotional product space.
  • I was introduced to the promotional products market at the age of 22 and everything in this space was done very manually. It was all about catalogs and presentation decks and phone calls to close the sale.
  • From my experience showing was always focused online, I didn\\u2019t want to speak with people while I purchased something. Over the 10 ten years, I watched the promotional products space very closely and realized that the market got bigger and bigger but the buyer changed. The buyer now is a millennial and the platforms were not built for today's buyers.
  • That was kind of an a-ha moment for me: to build a platform with a great user experience that will answer the needs of today\\u2019s buyers. And that was the initial idea for Swag.
  • In the first year, we didn\\u2019t build any platform. We focused on learning from our customers about what they need and want. The knowledge we got at the beginning gave us a shining light on what kind of platform we should build.

Jeremy\\u2019s best advice for..."