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Dr. Travis Zigler is a recovering optometrist turned e-commerce entrepreneur. He is the founder of Eye Love, whose mission is to heal one million dry eye sufferers naturally.

Dr. Travis and his wife, Dr. Jenna Zigler, use the profits from Eye Love to fund free clinics in Jamaica and the US through their charity, the Eye Love Cares Foundation.

Previously, Dr. Travis and Dr. Jenna owned two optometry practices, which they sold in 2017 to focus on their online efforts. Dr. Travis enjoys reading to his son, Jude, traveling to Jamaica, and playing the ukulele while he drinks his morning coffee.

Due to the success of Eye Love, others have asked if Dr. Travis would help them grow their business online\\u2014more specifically with Amazon, which is one of his superpowers. As a specialist in Amazon PPC, Dr. Travis blogs about Amazon PPC and selling on Amazon.

Travis's favorite quote: Live as if you were to die tomorrow. Learn as if you were to live forever. - Gandhi

Most passionate about

• Today I\\u2019m 36 years old and a millennial and my career has taken a crazy turn. I was originally an optometrist, so I\\u2019m most passionate about eyes\\u2014and specifically dry eyes. I\\u2019m on a mission to help one million people heal their dry eye problems naturally. That\\u2019s the basis of my main business, called EyeLove.
• My second passion is helping brands and brand owners scale their sales on Amazon. We saw a lot of success using Amazon to sell our products.
• We also have a foundation which is all about helping to end preventable blindness. Most people don\\u2019t know that there are around one billion people who are blind due to a lack of glasses. We work kind of exclusively in the Caribbean.

Travis\\u2019s career and story

• My wife and I are both optometrists. We were working for my uncle but something was missing. Then I got the entrepreneurial bug, so we moved across the country from Chicago to North Carolina. We opened two practices and then came across a course about selling on Amazon. We started to sell on Amazon as a sunglasses company.
• Then we started to realize how big of a problem dry eye is. It affects 40 million Americans\\u2014over 10%. The existing products were very expensive, so somebody came to us and asked us if we could develop one.
• That\\u2019s how our first product for dry eyes was born\\u2014from listening to our customer. Since then, we have been on a mission to come up with organic, natural eye health products.
• The key takeaway I have for this podcast is: Listen to your customers. They are the ones who pay for your service or product.
• Today my wife and I work together; I\\u2019m the CEO and she is my COO. We always joke that I try to ten-X the business and she tries to prevent us from going bankrupt.

Travis\\u2019s best advice for entrepreneurs

• One of my favorite pieces of advice is that to become an overnight success, you need to be persistent for years and years.
• The reason we are successful and somebody else isn\\u2019t is that we wake up every single day knowing exactly what we need to do that day in order to move our business forward.
• We found what we like to do and we just do that every single day. When you are persistent long enough, everything pays off. Your business will grow; you\\u2019ll hit a tipping point.
• Each of us knows exactly what their one thing is. I know that my one thing is podcast interviews and content creation. I try to get on at least one podcast a week.
• Getting in front of other people\\u2019s audiences is my one thing. Hopefully, one of your listeners will resonate with what we are saying and they will follow us, either from the business side or from the healthcare side.
• We focus on two main things to attract customers. First, we have our YouTube channel, The Dry Eye Show, with 41,000 subscribers. The second is podcast..."