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Hi, my Reachers.

Last year we started a new amazing series of the Reach Or Miss mountains project; Today I want to share with you the 5th and last (for the coming mounts) episode where successful entrepreneurs share their mountains stories.

Listen to these incredible mountain stories I heard from the successful entrepreneurs I interviewed on my podcast.

You can then listen to the full interview with each of them and hear about the visions, the struggles, and how these entrepreneurs reached their success.

From the entrepreneur that climbed Big Bend National Park, the tallest mountain in Texas, when they realized they lost the way back and there was literally nothing below them.

To the entrepreneur that went for three weeks of backpacking and climbing the Sierra Nevada mountains at the age of 16,

To the entrepreneur who isn\\u2019t a big mountain climber, but loves Miley Cyrus song \\u201cThe Climb\\u201d or \\u2018There will always be another mountain. And it says, \\u201cThere\\u2019s always gonna be another mountain. I\\u2019m always gonna wanna make it move.\\u201d

To the entrepreneur who lives in Portland, Oregon and climbed the mountain around it: \\u201cI have never done a hike where there wasn\\u2019t at least one step that I thought, \\u2018What the hell am I doing? Why am I doing this?\\u2019

To the entrepreneur that keep setting new goals and climbing the mountains of life on the metaphorical level, because he believes that we\\u2019ve been programmed by our creator to want to make a difference and to want to have something bigger than ourselves to live for.

I hope these mountain stories will encourage you to find out what should you \\u2013 as an entrepreneur looking for your breakthrough to success \\u2013 take from their stories to help find the necessary steps to reach your peak?

Many successful entrepreneurs climb mountains, while others use mountains as a metaphor to describe what is necessary to conquer the peak \\u2013 including the fatiguing yet rewarding journey to the top. Still other entrepreneurs use mountains as an analogy for a significant goal they wish to achieve \\u2013 such as becoming a billion-dollar-market-cap company. (See Mellissah Smith\\u2019s mountain story.)

For many years, I\\u2019ve compared the act of taking possession of your potential customers\\u2019 minds and of building awareness, likability, and trust of a leading brand to the act of climbing the highest mountains.

You climb step by step to the peak, reach your position as a market leader and a leading brand, and then start climbing a new mountain with a new product line or another brand.

The idea of mountains as representations of a strong position in the market is mentioned by Al Ries and Jack Trout in the excellent book, Marketing Warfare.

\\u201cIn military warfare, mountains and higher altitude areas represent strong positions and often are used to present a strong defense. In marketing warfare, the question is one of who holds the mountains in the consumer's mind.\\u201d

So, at some point after the launch of my podcast for entrepreneurs, I started to ask the successful entrepreneurs I interviewed about their habits or dreams of climbing one of the highest mountains in the world.

Listen to these new inspiring mountains\\u2019 stories, find which entrepreneurs and stories you identify with most, and review your entrepreneurial objectives, market overview, and plan. By making your business as strong as possible, you will be able to quickly and easily achieve entrepreneurial success.

Amy Vernon: \\u201cListen to your customers and talk to them, though that doesn\\u2019t necessarily mean you have to do everything they say\\u201d

Amy Vernon was Internationally recognized as an influential voice in the realm of community, audience, and content, she has worked in media,..."