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My dear Reachers.

Last year we started a new amazing series of the Reach Or Miss mountains project;

Listen to these incredible mountain stories I heard from the successful entrepreneurs I interviewed on my podcast.

You can then listen to the full interview with each of them and hear about the visions, the struggles, and how these entrepreneurs reached their success.

From the entrepreneur that climb the Everest base camp, but the toughest mountain for me was Mount Kilimanjaro

To the entrepreneur that reminds us that the sweeter fruits, the animals, the trees, the water - are all down in the valley. Not on the top.

To climbing the Pyrenees, and thinking that mountains are like their vision: \\u201cit\\u2019s my North Star. I know I will never reach it but it will always guide me. The vision is the top of the mountain.\\u201d

To the fantastic entrepreneur that one of her favorite songs has to do with mountains. It\\u2019s called \\u201cThe Climb\\u201d or \\u2018There will always be another mountain by Miley Cyrus,

To laying in a frizzing lake on top of the glacier, and feel: \\u201cIt\\u2019s moments like this that you believe that God exists.\\u201d It\\u2019s the happiest, purest, and most rejuvenating moment in the world.

Many successful entrepreneurs climb mountains, while others use mountains as a metaphor to describe what is necessary to conquer the peak \\u2013 including the fatiguing yet rewarding journey to the top. Still other entrepreneurs use mountains as an analogy for a significant goal they wish to achieve \\u2013 such as becoming a billion-dollar-market-cap company. (See Mellissah Smith\\u2019s mountain story.)

For many years, I\\u2019ve compared the act of taking possession of your potential customers\\u2019 minds and of building awareness, likeability, and trust of a leading brand to the act of climbing the highest mountains.

You climb step by step to the peak, reach your position as a market leader and a leading brand, and then start climbing a new mountain with a new product line or another brand.

The idea of mountains as representations of a strong position in the market is mentioned by Al Ries and Jack Trout in the excellent book, Marketing Warfare.

\\u201cIn military warfare, mountains and higher altitude areas represent strong positions and often are used to present a strong defense. In marketing warfare, the question is one of who holds the mountains in the consumer\'s mind.\\u201d

So, at some point after the launch of my podcast for entrepreneurs, I started to ask the successful entrepreneurs I interviewed about their habits or dreams of climbing one of the highest mountains in the world.

Listen to these new inspiring mountains\\u2019 stories, find which entrepreneurs and stories you identify with most, and review your entrepreneurial objectives, market overview, and plan. By making your business as strong as possible, you will be able to quickly and easily achieve entrepreneurial success.

Bill Cates: \\u201cFor me, success means abundance in my life. Money is OK, as long as it doesn\\u2019t own you \\u2013 as long as you own it!\\u201d

Bill, is an internationally recognized client-acquisition expert, author, and speaker who motivates others to take action with proven strategies.

Bill\\u2019s Mountain

• I\\u2019ve been to the Everest base camp, but the toughest mountain for me was Mount Kilimanjaro. It\\u2019s 19,200 feet. It\\u2019s not a technical climb; it\\u2019s just a really hard walk. It took me six-and-a-half days to get to the top and one-and-a-half days to get down. It was a great experience, a very tough experience, but I loved it and I would do it again.

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