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Jesse Krieger sits squarely at the intersection of publishing and promotion \\u2013 having signed two publishing deals on two different continents and navigated the world of becoming a best-selling author twice.

In addition to being featured on over 50 media outlets for his best-selling book Lifestyle Entrepreneur, Jesse has been an entrepreneur his entire adult life and holds degrees from University of California, Berkeley, as well as National Taiwan University and Beijing Normal University.

It has been his honor to publish 100+ books during his 6-year tenure as founder & publisher of Lifestyle Entrepreneurs Press - The Publisher for The Passionate.

Most passionate about

• Today I\\u2019m the publisher of Lifestyle Entrepreneurs Press. We are the \\u201cPublisher for the Passionate.\\u201d I also run a crowdfunding platform called Publishers that connects writers to readers and finds the right publisher for them.
• I\\u2019m most passionate about creative entrepreneurs who have had incredible life experiences and who want to share them with the world through a book.
• I spend most of my time working with authors through the crazy process of creating, publishing, and promoting a book, which, for them, is also their business development tool. It\\u2019s what they want to be known for.
• It gives you, as an entrepreneur, the chance to step forward and release your work to the world. It gives you the opportunity to connect with people you\\u2019ve never met, in places you\\u2019ve never been, and have a profound impact on their lives in a positive way.

Jesse\\u2019s career and story

• It\\u2019s all really started with my love for music. I got my first guitar at the age of 13. I wasn\\u2019t interested in business growing up. I just wanted to ditch high school and play Jimi Hendrix with my band. I followed this passion to LA, where I went to music school. Then I went with friends to Europe. We played there in bars and clubs and even on the street. It ended in Nashville. I went to study sound engineering there and met my bandmate and my first business partner.
• We were recording and producing music all the time and I established my first business, which was a record label, to manage our music.
• I\\u2019ve been an entrepreneur my whole adult life. I really have never had a normal job. Toward the end of my 20s, a lot of people started to ask about my approach to starting different kinds of businesses, and traveling, and being able to travel while running a business. During 2008 and 2009, it wasn\\u2019t so common \\u201cjust to be an entrepreneur.\\u201d
• I started to write about my approach. It felt consistent to me. The act of thinking and writing about how I approached coming up with new business ideas, how I approached testing them out, how I thought about the kinds of travel experiences I wanted to have in a year\\u2014I built that into my planning.
• These answers, which I wrote in the book, helped me clarify my philosophy and share it with others.
• I didn\\u2019t self-publish this book. It was published by two publishers. I was first published in South East Asia in 2012. I turned to Malaysia and Singapore and talked at book fairs. I signed books and kissed babies, the whole thing.
• I had a business history in China and in Asia. We were doing promotional products and flash drives, those kinds of things. Then I decided that I wanted to start studying Mandarin.
• I found a publisher in Asia. It was a unique story: a big white guy who speaks Mandarin and published a book in Asia about business. There weren\\u2019t as many business books in Asia as there were in the Western world.
• I wanted to do it in Asia before I tried to publish my book in the US. Two years later, my book was published in the US, and some of my friends were working on books of their own. They started to ask me if I could do it for them. Six years later, I said...'