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Kasey Jones, founder of A Better Jones is deeply passionate about helping people, teams, and organizations grow. She has defined her career leveraging creative and innovative methods to build long-lasting relationships with the people that matter most to your business - buyers, partners, and community.

Kasey\\u2019s experience spans nearly every aspect of sales, marketing, business development, and community organizing at startups including Notion, GoodData, Postano, and even Obama for President. She discovered her affinity for the startup life by working on political campaigns where she realized she thrived in chaos, had a knack for doing big things with few resources, and loved the challenge of being perpetually in over-her-head.

A passionate advocate for underrepresented sales professionals, Kasey also cofounded The Other Side of Sales, a podcast and resource committed to evolving the culture of B2B sales to be more inclusive and to empower underrepresented sales professionals. Also, Sales Hacker has named her one of the 35 Most Influential Women in Sales and a Sales Influencer to watch for 2019.

Most passionate about

• I\\u2019m the founder of two businesses. I have \\u2018A Better Jones,\\u2019 which is a growth strategy, coaching, and demand generation agency for startups in their early stage. We help startups grow faster and we have a variety of ways to do that.
• Also, we just launched a new project called Our Galaxy. It\\u2019s a community, content resource, and coaching platform designed to assist founders and business leaders in building authentic personal brands that help them grow their businesses and careers in what we call \\u2018a non-icky way.\\u2019
• I know a lot of founders out there who are humble or from more of the technical side, and a personal brand seems a little unappealing to them. We help them understand that building your personal brand is about getting known for the work you do and being respected in your industry in a way that helps your business grow.
• It\\u2019s usually among more product-led founders. They tend to believe that the product should speak for itself and they don\\u2019t need to have a public role. They often say that they don\\u2019t feel comfortable bragging on social media.
• I\\u2019m a firm believer that everyone has a story to tell, a lesson to teach, or insights to share. When you go out there and you\\u2019re transparent about the things that you\\u2019re learning and the things that you\\u2019re doing, then your industry and your buyers trust you more. They\\u2019re more likely to buy from people and from organizations that they trust.
• Another thing that I\\u2019m working on now, worldwide, is this pandemic and how it\\u2019s impacting business and the economy. So, I\\u2019m working on a coaching program for startup founders who feel like their businesses are poised for growth but who don\\u2019t have the right plan or resources. They need help to get deep and intensive about this, to accelerate this growth.
• I\\u2019m creating an opportunity for them to get into groups and take part in the process that I usually do, but in a group setting. We also know that the founders\\u2019 journey is really lonely.
• I see a lot of entrepreneurs, especially here in Oregon, who are massively pivoting their companies, while others are just waiting for things to get back to normal. And I think that this isn\\u2019t going to happen. Yes, things will ease and things will get a little better, but we will not go back to where things were.
• There is a very big need to listen to your customers and understand what they are going through. Listening to your customers is always the biggest need, but because things are changing so quickly now, you need to be having constant conversations with your customers and learning to adopt what they are telling you.
• We used to hold a lot of events with our customers. Well, that\\u2019s not going to happen.

Kasey\\u2019s career and story...'