Ep. 161 Sean Castrina: I started Advantage Handyman, not a sexy business. Well, It turned into a multi-million-dollar company.

Published: May 4, 2020, 6 a.m.

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Sean Castrina lost his "dream job" 25 years ago and decided he would never be dependent on an employer for his financial security again. He became a millionaire at 36-years-old by becoming a serial entrepreneur, starting more than 20 companies and currently running 9 companies.

His newest book, the World\'s Greatest Business Plan, helps people by providing a simple step-by-step plan for those who cannot afford to fail. He has contributed to some of the most recognized media outlets including Forbes, Inc., Yahoo Finance, MSNBC, as well as guest lectured at some of America\\u2019s finest colleges.

 

Most passionate about

  • What I\\u2019m passionate about for the next 30 days (and for the previous 30 days) is finishing my third book, called The World\\u2019s Greatest Business Plan. The reason I wrote this book is that too many business people and startups don\\u2019t have a business plan.
  • I went to Amazon and read the first pages of 10 books all about business plans. One book was worse than the next; they were outdated, they were written by professors, they were way too exhaustive.
  • I thought, \\u2018There must be something simpler,\\u2019 so I wrote The World\\u2019s Greatest Business Plan. We are giving it as a gift during these times of coronavirus. It\\u2019s a good book that will help you formulate a plan for your business or talk you out of going into this business.
  • I see so many startups fall. The main reason is because the startup founder falls in love with their idea. They look at their idea as a success and they picture this idea working. That is the point where they start to write their business plan. However, a business plan should absolutely challenge your idea.
  • A business plan should accomplish a couple of things. One, it should convince you, the founder. It should also convince investors or partners, whoever gets involved in your business. It must build confidence in everybody that is involves.

Sean\\u2019s career and story

  • The businesses that have succeeded well for me are the businesses where I personally experienced a problem\\u2014the need that I had trouble solving.
  • Twenty years ago, I started a handyman company. Well, that is the least sexy business you can imagine. I don\\u2019t know the difference between two screwdrivers...
  • I owned a magazine in cities on the East Coast at the time, and I wanted to convert the dining room in our home to an office. We had a newborn child and I wanted to work from home ... and I couldn\\u2019t find anyone to do the job. I saw a tremendous need!
  • I started Advantage Handyman, not a sexy business. Well, it has now turned into Advantage Contracting. Twenty years later, it has eight companies that will do anything for your home. It started from a need I experienced and has moved to a multi-million-dollar business.
  • And that\\u2019s only one of the businesses I started - 11 companies over the years.
  • The difference I see between a business and an entrepreneurship is that you can decide to leave your job and start your own business, and you have something like six months of entrepreneurship, but then you have your business and all you want to do is make a living from the business for many years to come. That\\u2019s a business. This person is not an entrepreneur.
  • An entrepreneur is the one who is looking to build more and more companies and seeking opportunities.

Sean\\u2019s best advice for entrepreneurs

  • Solve a problem! From the beginning. Don\\u2019t fall in love with your own idea \\u2026 yet. At some point you can, after you have done your business plan.
  • A good business starts on one of three foundations. You want to start a business that solves a problem or meets a need, or, satisfy a desire. Ninety-nine percent of all businesses need to have a massive audience for that.

Biggest failure with...'