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\\u201cPrepare to \\u2018climb the mountain\\u2019 until things click. If you get off, game over! But you will get there!\\u201d

 Christina Rowe is a marketing expert, a speaker, an author, and the founder of Women Helping Women Entrepreneurs, a global online community of more than 320,000 female entrepreneurs.

Christina is also the founder of Stand Out! Media Group, as well as the creator of the Stand Out Online Membership program; the first "All in One" membership program designed to enable participants to eliminate the overwhelm, frustration, and confusion inherent in the online marketing process while getting massive exposure for their businesses through Influencer Marketing (www.standoutonlinesystem.com/get-featured).

Most passionate about

• Right now, I\\u2019m leading the Women Helping Women Entrepreneurs community as a group on Facebook. We have 316,000 members around the globe. We have a lot of local and country groups as well. It has been an incredible movement. My main focus has been on expanding it and having more wonderful women join.
• My ultimate goal is to reach more than one million members and to be a movement\\u2014women helping women entrepreneurs in business, in life, in motivation.

Christina\\u2019s career and the story of the WHWE community

• In my former life, when I lived in New Jersey, I owned a hair and nail salon. I don\\u2019t personally do hair and nails but I had about 16 or 17 employees working for me.
• Then I went through a horrendous divorce. I ended up selling the salon and moving to Florida. The divorce was so bad (18 months in the court system) that it inspired me to write a book to help other women.
• After writing the book, I had to make a decision: Do I get a publisher or do I self-publish? I chose the self-publish road, which led me to online marketing. I went to a workshop where I started to learn about internet marketing and about the squeeze page, which today is like the lead magnet. I started to take a lot of courses and implement it in publishing my book.
• As I promoted my book, other authors and speakers started to reach out, asking me to help them with online marketing. It was 2006-2007. I started doing coaching and helping other authors, speakers, and people online.
• That led me to partner with two women when I moved to South Florida. We established Women Helping Women Mastermind, which was a very unique concept. We used to do many live events.
• When my partner moved in another direction, I started to be involved in Facebook groups. Then, in October 2016, I started the Women Helping Women Entrepreneurs group. By that time, I had created a lot of online courses, so I had a big community that was the basis of the Women Helping Women Entrepreneurs group. We started with 1000 members. From there, it took off globally.
• The other great thing was that people really liked the group, so they invited many of their friends. They still do to this day.

Christina\\u2019s best advice for entrepreneurs

• You need to build up your relations with customers, whether it\\u2019s online or offline, no matter what business you have. You have to slow down and do the work.
• If you are not willing to put in the work of marketing yourself as an entrepreneur, if you think it\\u2019s going to be quick and easy ... it\\u2019s not! It\\u2019s a lot of hard work.
• So my advice would be, don\\u2019t try to go for quick sales. Instead, try to build relationships and give your audience value first.

Biggest failure with customers

• Getting messages everywhere, on any of my private profiles, to my email, in the group, everywhere. Most of the messages were because we didn\\u2019t follow the rules and they were upset that their post wasn\\u2019t published.
• But sometimes there were other issues, important issues. I couldn\\u2019t answer them all. I was...'