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Ross Quintana, Founder of Social Magnets a Social Megnets and Personal Branding Company. Buzzsumo Top 100 Social Media Influencer, Content Creator, Writer, Multi-talented Business Futurist with a Passion for Customers, Employees, and Thought Leadership.

Most passionate about

• The first item on the list is my personal brand. At my business, Social Magnets, we do personal branding along with social media management. I am constantly refreshing my own brand.
• My two goals for my personal brand in 2020 are what I call \\u201cThe Content Army,\\u201d which is about sharing one\\u2019s voice. You have to create a ton of content in order to be heard out there. You need not only quality content but also a quantity of content. So, my goal is to work on my \\u201cContent Army\\u201d across many different formats. My second goal is to focus more on social video. I was one of the early adopters of live streaming but I still feel that I need more of that.
• It\\u2019s so easy to feel that you are creating a lot of content but are not really out there. Social video helps people connect with other people.
• In my business, Social Magnets, we help people build their social brands and we manage social media.

Ross\\u2019s current career and customers

• Besides my personal brand and my business, Social Magnets, I\\u2019m head of social for Adobe Partners. I loved the company before I started working for them. I was an influencer for them for three years. After that, I started working for them. I moved to Utah and designed a social selling program for Adobe Partners about connecting through social media.
• Before the show, we talked about the effect of the coronavirus crisis on businesses. One of my clients is Gravity Speakers, which is facing challenging times now. But this is the time to find ways to connect with our audience and really have meaningful relationships that will last through a disruption.
• The last piece is the book I\\u2019m currently writing. It's called Radiating Value and it\\u2019s about the future of holistic business: how to tie together all the little slivers in business, like customers\\u2019 experience, employees\\u2019 experience, digital transformation, and technology.
• Talking about the coronavirus, I\\u2019ve been working remotely for 12 years. As a futurist, I look at this new situation from a different perspective.
• People don\\u2019t realize that this crisis actually has accelerated the adoption curve. If two months ago you\\u2019d told people to start running their businesses and business connections remotely, they probably would have told you that they can\\u2019t work from home, although many people have already been doing so for several years. But this crisis just pushed people to do what would have happened anyway in the future. As a futurist, I look at this new situation from a different perspective.

Ross\\u2019s best advice for entrepreneurs

• Most people blame the wrong things. The truth is, it\\u2019s about mindset. My first bit of advice is: Know yourself. So many people don\\u2019t really understand their own brand. Know your capabilities and what you deliver. You must understand that you are delivering value and experience. This is also something that you can do virtually.
• Talk with your customers. You have social media, so it\\u2019s very easy to talk with your customers. You don\\u2019t need to talk with a million customers but start with one. Ask, \\u201cWhy did you buy that? What does it mean to you?\\u201d Look at your value, what the market thinks of you. You should offer the highest value as the market sees it.
• Many entrepreneurs have a false assumption that \\u201cbecause I created that, I know what the real value is.\\u201d That\\u2019s many times not true. You need to talk with your customers to understand what they need and want.
• Many of the business people whom we work with are executive thought leaders, influencers, and public speakers. I see..."