Ep. 154 Anthony Sarandrea started off door knocking and built a company to $100k+ per day helping over 1M customers a year

Published: March 16, 2020, 2 a.m.

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Anthony started off door knocking and built a company to $100k+ per day with over 1M customers a year. He is recognized as one of the top customer generators in the world, running a team that drives over 1 million customers each year.

Today, he runs a profitable portfolio of websites ranging from commerce to content blogs that combined reach millions of buyers every month.

He is consistently featured as one of the tops \\u201cunder 30 year old\\u201d entrepreneurs and was featured alongside Snapchat\\u2019s founder Evan Spiegel as one of the \\u201cEntrepreneurs that are changing the world\\u201d.

 

Most passionate about

  • Today we help match Americans with different financial products. We help them make more money or, more often, in our case - save more money.
  • We get millions of people a day visiting us online, with our advertisement and help them with different financial problems they are facing, educate them, and connect them with various financial partners that we work with. We help them with their insurance programs, mortgage refund, and with all the bills they are having, and how to make it easier on them.

Anthony\\u2019s career

  • It's funny how it started. I wanted to become a personal trainer, help people lose weight, and live healthier. I started down that path, and I realized that very quickly it rose to someone's financial problems. That people might not have enough money to eat healthily or not to work two jobs and be able to work out and be with their kids.
  • And then, I became more aware of words like divorce, suicide, depression, anxiety, and most of the time, when we looked deeper, we found out that at the top of the chart was financial issues as a massive cause of that.
  • I don't have an advising or accountant background. But the idea was to find what these customers need. So it was mainly about listening on one hand and understanding the different existing solutions on the other.

Anthony\\u2019s best advice for entrepreneurs

  • I believe in fail up, fail fast, fail often. I love to tell the great story of inventing the PalmPilot. If an entrepreneur would decide to invent the PalmPilot would probably start with the development, then go to raise money, then creating it, not happy with it, creating it again and come to the 6th or 8th version and all of a sudden it\\u2019s a year later.
  • While the brilliant entrepreneur Jeff Hawkins that had the idea for the personal digital assistant (PDA) that would eventually become the PalmPilot, carried a wooden block with him as his mock-up before making any step forward.
  • I welcome the people that tell us we didn\\u2019t take good care of them. I embrace them.
  • I encourage the listeners to learn the term Method Actor. And to put themselves in their customers\\u2019 shoes. When I built my business, I literally decided to feel like my customers that experienced financial difficulties. I stopped paying bills, I took a loan and didn\\u2019t pay it back on time, I had to talk with debt collectors, I was afraid to answer the phone... - it led me to take a totally different approach in connecting with my customers.
  • You, as an entrepreneur, should be your target market. Fully put yourself in your customers\\u2019 shoes and really understand them.

Biggest failure with customers

  • The biggest failure I had specifically is a failure with my team that directly affected our customers. I had somebody of my team that crushed our server, and as I told you, we have millions of people coming into our site daily, which means for a day, it\\u2019s six figures plus in revenue went down because code was misplaced.
  • It\\u2019s not that I was too harsh or mean, but I wasn\\u2019t too thrilled about the issue. I still see the long-term effects of my actions that day. The individual is scared to take chances now because they are..."