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Ted Rubin is a leading Social Marketing Strategist, Photofy CMO... Author/Speaker/Provocateur. Ted was Chief Social Marketing Officer of Collective Bias (an early entrant to the content and influencer marketing space) ... and a principal shareholder until the November 2016 7-figure acquisition by Inmar.

In the words of Collective Bias Co-Founder, and content marketing thought-leader, John Andrews... "Ted, you were the vision, heartbeat and soul of Collective Bias, thank you for building a great company. From innovations like cbSocially to the amazing relationships you built with the blogger/ influencer community, clients and employees, you drove the epic growth.\\u201d

His book, Return on Relationship, was released January 2013, How To Look People in the Eye Digitally was released January 2105 and The Age of Influence... Selling to the Digitally Connected Customer was released in May 2017.

Ted is currently writing his latest book, along with business partner and Retail Thought Leader John Andrews titled Retail Relevancy.

Return on Relationship, ROR, #RonR, a term he started using and evangelizing in March 2009, is the basis of Ted\'s philosophy... It\\u2019s All About Relationships!

Most passionate about

• To answer your question, and to be perfectly honest, I\\u2019m not really sure where I\\u2019m heading. Everybody who tells you that they know this is just fooling themselves. Everything we are working on today evolves as we go. Certainly, we have goals, but I always need to realign those goals.
• Right now, I spend most of my time involved with a company called Photofy. It\\u2019s a content market company. Once again, my business partner brought me there. We met 11 years ago when John was just ready to leave Walmart, He managed their emerging content and I still worked at e.l.f. Cosmetics. We both believed in those who were the influencers of the time, which were the bloggers, mainly because bloggers created content.
• John started a business called CollectiveBios, a content creation company that used a community of bloggers to create storytelling content at scale for brands. And I joined John.
• Brands weren\\u2019t necessarily ready for it. They weren\\u2019t prepared to let other people create content for them. It took a lot of \\u201cbanging on doors,\\u201d a lot of patience and resilience, and a lot of hard work to break down those doors. Luckily, we succeeded in doing that and built a company that still exists. It was acquired in 2016 for a significant amount of money, and I thank John every day for that.
• Later on, John joined a company called Photofy as CEO. Immediately, I got an email saying, \\u201cOh, and by the way, you are the CMO.\\u201d Photofy is a content creating tool. It empowers businesses of all industries to create and share high-quality branded content and to encourage their employees to create and share visual branded content on the fly.

Ted\\u2019s career

• I have been an entrepreneur all of my life but I was very fortunate to approach Seth Godin when he just started his internet company Yoyodyne. I was intrigued by an interview on the radio in which he said that he always needs smart people who can sell anything. I said, \\u201cWell, that\\u2019s me...!\\u201d I started as a salesperson and ended up building the entire sales team to sell a product that was the first click-through online product, when no one knew what that was.
• So, I was lucky then, but I was also lucky to find John as a partner. A partner is a great match when he either does things that you don\\u2019t know how to do or does things that you don\\u2019t like to do. John and I are similar in many ways but we are also different and that works well for us.
• John is more sensitive. He talks a lot with our employees; he inspires and guides them. I don\\u2019t speak a lot; I prefer to use the products I\\u2019m selling and...'