BROADCASTS.com

b"

Nick Loper helps people earn money outside of their day job. He's an author, online entrepreneur, and host of the award winning Side Hustle Show podcast, which features new part-time business ideas each week. As Chief Side Hustler at SideHustleNation.com, he loves deconstructing the tactics and strategies behind building extra income streams.

Most passionate about

• I\\u2019m pumped because I had a couple of sick kids with me for a whole week and they went back to preschool today so I have many tasks to accomplish \\u2013 mainly, to create different content for the Side Hustle Show and additional channels.
• I host the weekly Side Hustle Show, which is about how to build a business in your spare time and create ways to make extra money. I\\u2019ve been doing it since 2013 and it\\u2019s just past 10 million lifetime downloads.
• It has been a totally life-changing project. We just started as a part-time experiment with a 50-dollar microphone from my living room. Today the weekly podcast is the main focus and there is also a blog component to the nation at sidehustlenation.com.
• The whole thing started on the side from my original side hustle, which was in the affiliate marketing space. It was a comparison shopping site for footwear. That was my main business for a long time, and was the vehicle that allowed me to quit my job and become a full-time entrepreneur \\u201cliving the dream.\\u201d Then we started the show.
• Prior to Side Hustle, I ran one other site, called virtualassistantassistan.com. It\\u2019s a directory and review platform for virtual assistant companies and outsourcing companies. I\\u2019ve run this site since 2011.

Nick\\u2019s customers

• The majority of the listeners of Side Hustle are those who are working in traditional jobs and looking for ways out or ways to at least earn an extra income on the side.

Nick\\u2019s best advice about approaching customers

• What I tend to look at is trying to climb that customer\\u2019s pyramid. (In my case, it\\u2019s the listener\\u2019s pyramid.) The base of the pyramid is strangers, those people who have never heard of you. Your job is to elevate them on the pyramid from strangers to listeners. From there, you climb from listeners to subscribers, and then, at the peak of the pyramid, from subscribers to fans.
• Everything that I do \\u2013 content-wise and marketing-wise \\u2013 is trying to take people from one point on that ladder to the next one. I\\u2019m taking people to the next rung on that ladder in terms of podcast discovery. If they listen once, I want to bring them to the point where they listen again, and then to the point where they become a fan.
• The biggest transition point that I\\u2019ve seen from subscriber to fan is when the listener takes action on something that you said and sees results from that. That is the magical moment.
• An example is the people I meet at a conference who say, \\u201cI listened to episode \\u2018such and such\\u2019 and now I\\u2019m making a thousand extra dollars from my business.\\u201d That is a fan for life. They will be the evangelists, the ones who will spread the word for you.
• So, I have the podcast and I have the blog. I also have a mailing list that I send new episodes to. The other component is the Facebook community. This is a group that has been running for several years and that has more than 15,000 members. That\\u2019s not me broadcasting to others; it\\u2019s where people interact with each other.
• In terms of advice, I would say: The more touchpoints you have with your audience, the better.

Biggest failure with a customer

• I\\u2019ve got a folder in my Gmail called \\u2018Hate mail,\\u2019 where people say less-than-nice things about me. And I definitely have my share of one-star reviews.
• I had a house painting business in college. We were a bunch of 19-year-olds with paint sprays \\u2026 everything that could go..."