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Bob Burg is a sought-after speaker at company leadership and sales conferences sharing the platform with everyone from today\\u2019s business leaders and broadcast personalities to even a former U.S. President.

Bob is the author of a number of books on sales, marketing and influence, with total book sales of well over a million copies. His book, The Go-Giver, coauthored with John David Mann, itself has sold over 925,000 copies and it has been translated into 28 languages.

His and John\\u2019s newest parable in the Go-Giver Series is The Go-Giver Influencer.

Bob is an advocate, supporter and defender of the Free Enterprise system, believing that the amount of money one makes is directly proportional to how many people they serve. He is also an unapologetic animal fanatic, and is a past member of the Board of Directors of Furry Friends Adoption, Clinic & Ranch in his town of Jupiter, Florida.

Most passionate about

• I keep doing what I\\u2019ve done for the last 30 years. I\\u2019m still speaking and writing but I did set a limit for my engagements and I don\\u2019t travel as much as I used to. But we are doing quite the same.
• We are focusing more online today. We have courses online and we have a team of certified \\u201cGo-Givers\\u201d \\u2013 speakers who license my materials. All of that keeps things very exciting. 

The Go-Giver

• The Go-Giver is a business parabola co-authored by John David Mann, who is a fantastic writer and storyteller. I\\u2019m much more of a \\u201chow-to\\u201d person; I\\u2019m \\u201cstep 1, step 2, step 3,\\u201d so it was a good collaboration.
• The idea came about because, many years ago, I had a book called Endless Referrals. It was a book about how entrepreneurs and salespeople can go into the marketplace and easily and confidently create relationships with people in such a way that people would like them, know them, trust them, want to do business with them, and want to refer others to them.
• Endless Referrals was a traditional \\u201chow-to\\u201d book and it sold very well. I loved reading parabolas, which are basically short stories with a message that tends to contain several principles that are easy to apply.
• For a long time, I thought it would be such a great idea if we could take the basic premise of Endless Referrals \\u2013 which is that, all things being equal, people will do business with, and refer business to, those people whom they know, like, and trust \\u2013 and turn that into a parabola.
• I tried to figure out the essence of a person who would both quickly and sustainably create those know, like, and trust relationships, as well as whether they are always focused on giving, i.e., giving value to others.
• Basically, the premise of the Go-Giver is shifting your context from getting to giving. When we say \\u201cgiving\\u201d in that context, we mean constantly and consistently providing immense value to others and understanding that doing so is the most financially profitable way to go.
• You can meet someone in person and communicate value simply by focusing on them and by not focusing on yourself and your business, like most people do. Focus on the other person and their business. Ask that person, \\u201cHow did you get to starting your business?\\u201d When they are answering that question, they feel good about it. Or, you could tell a person, \\u201cI always love to make a connection between good people that I meet. How can I know who is a good prospective customer for you?\\u201d Can you provide them with some helpful information?
• It\\u2019s about looking for ways to make another person\\u2019s life better, either online or offline.

Bob\\u2019s best advice for approaching customers

• One of the things I say when I speak at a sales conference is that nobody is going to buy from you because you have a sales quota to meet, and nobody is going to buy...'