Ep. 083 The surprising highly recommended tools of most successful entrepreneurs
b'Hi, Reachers,
\\nIn a fascinating and thought-provoking interview with Mark Schafer, whom I see as the leading marketing experts today, he said:
\\n\\u201cThe question I\\u2019m wrestling with now is that everywhere I go, marketing seems to be stuck. There are a few symptoms:
\\n1.\\tPeople are overwhelmed by technology in marketing
\\n2.\\tThey are overusing technology in marketing
\\n3.\\tThey\\u2019re stuck in ineffective patterns
\\nMany of the companies today, either big or small, have social media departments that were established in 2010 to 2014, and I can assure you that almost none of the output these teams are producing have been updated. So much has been changed with social media during the last years.'