Ep. 078 Lee Odden: I think a lot of entrepreneurs are focused on the product or solution they have to offer, and their own reasons for starting the company; Obviously, youve got to know your customer
b'Lee Odden is a digital marketing strategist, author, international speaker and CEO of TopRank Marketing.
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\\nHis work integrating search, social, content, and influencer market-ing has been recognized by the Wall Street Journal, The Economist and Forbes.
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\\nBy combining a "best answer marketing strategy" together with "do well by doing good" values, he\'s attracted top industry talent and clients including SAP, 3M, Dell, LinkedIn, Oracle and GE Digital.
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\\nOdden is a prolific writer as the author of the book Optimize and as editor of TopRankBlog.com where he has published over 1 million words on digital marketing topics.'