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Adriana Cecere Show Notes Adriana Cecere runs an alignment and growth consultancy for leaders across the globe, based in Sydney, Australia. The methodology has been proven and developed by modeling strategies Adriana used whilst starting, developing, and selling more than ten companies over the past two decades. The programs have depth and are outcome focused. Bespoke. Not limited. The extensive experience and seasoned skills developed, allow Adriana to quickly identify core issues in the business and the client’s strengths and weaknesses. Adriana’s approach helps her clients with empathy and measured accountability. Entrepreneurs, high achieving successful leaders, board members, and industry professionals call Adriana for help. Labeled “the Back Pocket CEO ”, Adriana is the author of an Amazon #1 best-selling book. She works with business and industry leaders on their development, business alignment, transformation, and growth. Her big picture is to make a positive impact by helping leaders across the globe and to make a difference in their lives their businesses, and the greater community. As an Advisory Committee member of The Buttery Foundation Board, she supports and promotes development of their programs, which are designed to rebuild and empower people recovering from substance abuse. Most passionate about I’ve always been passionate about developing businesses, since I was 17 years old. I bought an hair dressing business, developed it, and then I turned it into franchises. I had this formula happening. So since then, for 19 years I started, developed, and sold at least 10 businesses in different industries. And then, people started to approach me and ask me to help them develop their businesses. I started helping entrepreneurs and small business owners to develop their businesses, and in time, we started to scale and work with more and more businesses, all based on this method I started with when I was 17. A simple snapshot of the journey that we walk the client through: Attached is the growth alignment process image. The middle (core) is the fundamentals, which is identified in the initial and discovery and alignment phase of any consulting and coaching program I run. The square then represents the transformation phase. The outer area represents the optimization phase. A year ago, my team and I wanted to approach more businesses around the globe, so I remodeled the formula into an online structure. Allowing more businesses to go through my formula step by step, helping them to develop, get good results, and reach the next milestone. We launched the online model and it’s become a huge success. So now, we are scaling globally and helping business leaders develop their businesses and get good results. I always thought of writing a book. A few years ago, an author approached me and asked me to work with him to launch his book. After that, I decided to write my own book. And I wrote my first book called, Simple Strategies To Success; it went live a couple of months ago. The book is doing well and getting really good reviews and I’m a best selling author now! The book is a base for a new webinar course of six weeks for entrepreneurs and business leaders. The course will be launched this coming August. What is the base behind the structured formula you created that works so well? Gathering the information up front is key, and then go into the system where we do the analysis of the business, understand where the business stands, and diving to where the core issues are. Then I put together a formula and score things and during the next 3 to 6 months (depends how long we work with the specific business), we go through a process that translates to excellent results. What I noticed when I started to help other businesses is that one of the biggest obstacles is that a consulting or a coaching business is invisible; If you need a car or a milk from the supermarket, you go in,...