Ep. 057 – Mark Metry founded his virtual reality growth agency and podcast so “when virtual reality hits the masses, my agency, as well as my podcast, will be there to lead the market.”
Mark Metry Show Notes “Many Founders should adopt Mark Metry’s ‘limits don’t exist’ mindset. It reminds me of Elon Musk.” – Huffington Post Mark Metry is the host of iTunes Top Charts podcast, Humans 2.0. Mark’s show features innovative and talented guests like Jay Samit, Neil Patel, and David Meltzer to educate others, change their lives, and upgrade to the Human version 2.0 that is inside each of us. Prior to creating the Humans 2.0 Podcast, Mark was the founder and creative director of PPMC, started in 2013, the #1 Pixelmon Minecraft server in the world. As creative director, Mark grew the company’s website to reach over 10 million users and 10,000 registered premium members. Mark founded and operating VU Dream (started in Dec. 2016), a growing and innovative virtual and augmented reality marketing & advertising agency based in Boston. – Mark is Quora’s Top Writer 2018 Most passionate about I spend about 80% of my time running ViewDream, a growth agency for virtual and augmented reality companies around the world. The marketing world is very confusing, and with the VR industry, it’s even more confusing because the target audience are not normal people. These are people who are super interested in buying VR headsets or already have VR headsets, and we help the companies connect with their audience and really grow their businesses online. On the other side of that, I host a podcast called Humans 2.0, which I like to think of as a technological self development podcast where I talk with entrepreneurs, different leaders and impactful people that do amazing things in this world. It’s all about upgrading to the next level of human experience and I learn a lot from this podcast. My primary focus is in the VR industry and things are picking up. The world is going towards mainstream adoption of VR. Right now, we are at the early adoption stage and my agency is growing. The plan is to continue growing with the industry, so when VR hits the mainstream, whether it will be by 2020, 2022, or 2025, my agency, as well as my podcast, will be there and will have a major part of the market. Who are Mark’s customers? Our customers are virtual and augmented reality startups, like VR games companies, a company that is trying to be like YMCA Virtual Reality, another startup from south Korea that is more a lab and deals with motion sickness and eye screening. So, we help small and medium sized VR and AR teams that are struggling and need help to grow. Mark’s best advice about approaching customers Competition today is very difficult and I think an entrepreneur that wants to succeed should speak to the customers and potential clients with the utmost respect and apply empathy to their situation. You should be very specific in what you do. You should do what you are the best in doing and really hone in with that. Biggest failure with a customer A few months ago, we got fired by one of our clients; that was the first time that ever happened. At first, it was kind of hard because it was a new experience, but after getting some feedback we were trying to break it down, understand what they wanted, what we did, and what we didn’t do, in order to really learn from that. I think failure is awesome, because it’s a progression of growth and for success, but it’s not if you don’t learn from that. The biggest thing that I learned from this experience and this set the standard for my agency later on, is the importance of communication. I think that miscommunication causes 90% of problems between people, especially with technology these days. We didn’t provide our customer with the proper information. Biggest success due to the right customer approach My agency has an Instagram account and we post daily VR content. A few months ago we got a message from one of our followers that asked some questions and I answered. And two weeks later I got an email from him;...