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Hear about the most important issues and the best advice of the remarkably successful entrepreneurs that were our guests during this first year. Hi Reachers! We are celebrating our first birthday, and I’ve chosen to dedicate this episode to recalling the most important issues and the best advice of the remarkably successful entrepreneurs that have been our guests this year. For each of our interview’s questions I chose one or two answers that best represent the main inspirational message our guests delivered. I believe the most important message each of you should take from these 52 episodes is the huge importance of speaking, engaging, and focusing on the right audience for your specific startup as the key for your entrepreneurial business success. At the show-notes of this episode, you will find our birthday gift to you, the list of tools most highly recommended by these successful entrepreneurs and opinion leaders. Most passionate about For the first answer I chose the answer of Chris Brogan. Chris is one of the fathers of social media marketing, and I believe he combines the art of attracting customers with the capabilities of social media as a marketing tool. Forbes listed Chris as one of the Must Follow Marketing Minds of 2014, and listed his website as one of the 100 best websites for entrepreneurs. Statsocial rated Chris the #3 most powerful influencer online. Chris Brogan is most passionate about I’m really interested, and have been for many years, about how companies use technology to drive better human interaction. Often, we focus on the wrong part, on all the various new channels, all the new technologies, and automation, while our customers just want to be seen. The challenge is helping the customers feel they are getting what they want. The story of your career Guy Kawasaki is the interviewee you have heard the most from. I love hearing him tell the story of his career and I believe that the fact Guy had the chance to learn how traditional businesses sell has had a positive impact on his success. Guy Kawasaki is the chief evangelist of Canva, an online graphic design tool. He is a brand ambassador for Mercedes-Benz, and an executive fellow of the Haas School of Business (UC Berkeley). He was the chief evangelist of Apple and a trustee of the Wikimedia Foundation. He is also the author of http://amzn.to/2wSeTxm (The Art of the Start 2.0), The Art of Social Media, Enchantment, and nine other books. Kawasaki has a BA from Stanford University and an MBA from UCLA, as well as an honorary doctorate from Babson College. Guy’s Career My career really started in the jewelry business, not tech. I started a part time job when I got my MBA in UCLA. I worked for a jewelry manufacturer in downtown LA. It was a small manufacturing company owned by a Jewish family, and that’s where I learned sales and marketing. I worked there for about six years. Then I got an Apple 2 and I fell in love with computers. I worked for 6 months for a small software company that was acquired and my roommate eventually hired me into Apple. I went to work for Apple as an evangelist, I left to start a company, and later returned to Apple as Apple’s chief evangelist, and left again to start another company… Basically; I’ve been in Apple twice, and I’ve been an entrepreneur, speaker, and author ever since. The Customers The challenge of choosing the customers that are most likely to adopt, use, and buy your product is one of the most important parts of business success. I love Kate Erickson’s answer, because it’s obvious that anyone at Entrepreneurs On Fire’s team knows who their customer is by heart. I advice you to watch the video of EOFires’ avatar. You will find the link at the show-notes of the  s episode. Kate Erickson is a creator, engager and implementer, over at EOFire, a 7 day a week podcast that interviews today’s most inspiring and successful entrepreneurs....