Ep. 048 – Jack Kosakowski: My goal each and every day is to add value to someone else’s day. Sales have allowed me to do amazing things with my career and social selling has allowed me to turn my passion into a career!
Jack Kosakowski Show Notes Jack Kosakowski is a leading expert in social selling and sales innovation. He’s a global sales speaker and CEO of the U.S. division of Creation Agency a global sales, training, and marketing agency. Jack consults, trains, implements, and executes with some of the top b2b sales teams globally on how to integrate social media into the traditional sales process. Jack says his goal each and every day is to add value to someone else’s day. Sales have allowed me to do amazing things with my career and social selling has allowed me to turn my passion into a career! Jack’s dream is to teach everyone how to sell using social to create more opportunities personally or professionally. Most passionate about I’m actually a sales person that has converted into a marketing-sales person. I’ve done sales my whole life, however, two years ago I went into a business partnership with a British manager called and I’m running the US division of a global agency selling digital services. We started in the US from scratch and in two years we got 17 clients and we managed to grow awareness and income for each company. How to use all the digital and social channels to drive actual engagement that will lead to driving revenue. What I’m really passionate about is social selling, how do we use all social media to drive sales conversation from online to offline. The channels depend on the industry. If you want to have real success in sales today you got to be multi-channel. You have to be everywhere and add value all the time. The more value you adding the more visible you are having on the different channels the more opportunity you’re going to create. It’s an art that a lot of people don’t understand but salespeople need to start understanding it because that’s the experience that buyers are starting to ask for. Jack’s customers Some of my customers would be sales hackers. In the US we mainly work with SAAS startup companies and with market companies. In the digital age, marketers are sales people and sales people are marketers. Marketing is the tool to drive sales conversation. Jack’s best advice about approaching customers It depends on the industry but if I have to give an advice to young tech startups and entrepreneurs I think the founders start getting involved with their buyers, like going to conferences where their potential buyers would be. They have to start getting themselves kind of known and start to building actual relationships with beta customers that will start to try their products. A lot of entrepreneurs are not working on their sales skills. Some of them don’t have sales skills and I think entrepreneurs should get out behind their computers and start meeting people, start building relationships with people and give them enough value like try the products for free for three months or give a very tractive price for a while. They should just start the sales process going. Biggest failure with a customer In the last years as a sale person, I started to leverage the power of content and social media network and I grew a pretty big audience and what happened was that it started to divide me from my company. It made my life hell for a while but it really forced me to go out and do my things. Having the conflict of building a personal brand really pushed me away from the corporate life and enforced me to go to entrepreneurship. It forced me to undress and that I can be an entrepreneur. I understood that I can build relationships with other CEO’s. I can build a network with people that will buy my services so I actually had buyers before winning the entrepreneurship. The failure was because I was in a conflict between my personal brand and the company I worked for. I didn’t want to leave the company. In the end, it was a huge success but at the time it felt like the big failure. Biggest success due to the right customer approach I don’t like decide on...