Ep. 043 – Bruce Van Horn – It’s all about what you believe you are capable of, and from that place, there are no obstacles.
Bruce Van Horn Show Notes Bruce Van Horn is a bestselling author, speaker, thought leader, transformational life coach, business and leadership coach, marathon runner, and cancer conqueror. Bruce hosts the “Life Is A Marathon” podcast, which has millions of listeners in over 210 countries around the world. Bruce is passionate about sharing his life experiences and respected insight to help people overcome their negative thinking and limiting beliefs, and develop a winning mindset. Bruce loves coaching people to become the fullest expression of who they were created to be. He lives in Richmond, Virginia. Most passionate about I’m an executive and life coach a business and leadership consultant. I survived stage 4 prostate cancer, the death of my daughter, a divorce and 2 bankruptcies. I had a bankruptcy that happened a couple of years after my daughter’s death, just before my divorce, I was in a very low point of my life and I hated every thing about my life then. And the change actually started through the process of running a marathon that I learned so much about myself and what was holding me back in my life. I was in total victim mode in my life. I had a long list of everybody and everything that was responsible for what went wrong with my life. And I wasn’t on this list. And what I’ve learn through the marathon training is that if you aren’t successful at training for your marathon the only one to blame is you. Personal accountability and personal responsibility is the only way to run a marathon. You can’t blame someone else. And I realized the number one problem I had was a thinking problem. My brother, who got me into running marathons said the hardest part of running a marathon is making the decision to do it. And he was right, but I misunderstood him. I thought it’s a decision you make once, but actually this is a decision you have to make every single day of your life; to get up, to do the things necessary to become the person that you believe that you are capable of becoming. And when I realized how it transforms my body I started to apply that philosophy to every area of my life, so my finances started to turn around after my second bankruptcy, my relationships got better; I started to enjoy my life. People noticed I’ve changed and started to ask me about it, and I told them. And one day I got an invitation to be someone’s life coach (which I even didn’t know what it was). And it worked very well and I found out that was my gift; Working with people on their mindsets on their businesses and their life. That’s how I got to what I do today. I’ve been doing that for six years. I had to take a year off in 2014, I was diagnosed I had stage 4 of prostate cancer, and the treatment and surgery had a lot of complications. I had to focus on recovery and I had to focus on my mindset. When I was focusing on my mindset I realised we will always get more of what we focus on. It’s all about what you believe you are capable of. And from that place, there are no obstacles. This is what I always tell the businesses I work with; You have to forget about competition; you have to focus on creating your thing. Bruce’s best advice about approaching the customers You have to put yourself in the shoes of your customers, and if you were your customer how it could benefit you. Would you buy your service or product. You should focus on your customers making their life easier or enhancing their enjoyment of life. Like the great Zig Ziglar always said about sells and marketing, I have a mindset about life that has radically changed my life, and I believe that other that adopt that mindset will benefit from it. Zig Ziglar said that if you have a product, a service, or even a message that can benefit others in their life, you have a moral obligation to tell as many people as you can about it, and then leave it up to them to decide whether or not to buy. People usually start a business because they...