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Adam Urbanski Show Notes Adam Urbanski is a marketing strategist to coaches, consultants and other service professionals. I’m a small business change agent, marketing wiz, trainer, facilitator, speaker, and above anything else – passionate entrepreneur. In 1989, Adam immigrated to the United States from Poland, with only $194 in his pocket. Since then, Adam has owned and co-owned several successful ventures. Some of his businesses generated millions of dollars in sales. Today, Adam runs a multi-million dollar business that includes consulting, coaching, training, and information publishing. Most passionate about My passion hasn’t changed in many years, my biggest passion is transforming lives and I’m always looking to express my passion to my business. My business is just a variable. Today, I’m most excited about creating this micro revolution I call ‘results revolution in a business coaching consulting industry’. It’s very common in consulting and coaching programs to have really high failures rates. In consulting, especially courses and groups’ programs, there are failures of 90% of the people or businesses that didn’t get the results they signed up for, and the industry is fine with that. I’m in a mission to reverse that rate. I’m proud to say that in the last years we really created some systems and processes that allow us to have over 90% success results with the promises our clients signed up for and I must say those were pretty big promises! Adam’s Career Today, the company, The Marketing Mentor, trains solopreneurs in the art of marketing and sales; I started it on 2000. I started for one year with a different direction, but the current business developed from my own need, which I call “Just because you built it doesn’t mean they’ll come”. Prior to starting my coaching consulting internet business I built up a 7 figure company in the restaurant industry, starting with 194 dollars. And I said, well I know how to build a business, so its going to be very easy, but it wasn’t really so easy because I had to explain to people what I do to attracting clients. It all came from my need. Today it’s very common that young people are successful and can coach and guide other people, because of the internet, but 18 years ago people didn’t accept the fact that a person under 30 can be so successful and can guide them, and I hated the feeling that I have to chase clients and convince them. It’s actually quite simple; celebs don’t have to chase paparazzi, the paparazzi are chasing them, Authorities don’t have to chase customers; the clients chase them. The secret is you have to become a trusted advisor, a recognized authority, and thought leader in your market. People fail to realize that most celebrities and most authorities are manufactured and that actually in 30-90 days you could become “the go to” person in your market, if you choose to do so. Adam’s best advice about approaching the customers Most people are building their businesses completely the wrong way. They fall in love with an idea instead of failing in love with a customers. They fail to recognize that the only person they have to impress is the customer and that the only way to impress the customers is to know and understand The customer in the first place. You must really truly understand your clients. First your market, then your niche and then your ideal clients. Can you describe to me a day in their life, can you describe when they walk up on the middle of the night with cold sweat what are their concerns. If you get to know your customers so well then everything become so easy. Biggest failure with a customer It’s always a difficult question for me because I trained myself to look at things like I always tell my customers; forget the losses, but don’t forget the lesson. So, I don’t see the failures that way. Two years ago, I had this awakening in my industry. I built a very successful business, almost an autopilot...