Ep. 033 – The one key success factor of successful entrepreneurs like Michael Stelzner, Jeff Bullas & more

Published: Nov. 20, 2017, 7:55 a.m.

33rd Episode’s Show Notes Michael Stelzner founded Social Media Examiner in 2009, and his biggest success was the Social Media Marketing World Conference. Jeff Bullas’s blog receives over 5 million visitors a year. David Beebe  Is an Emmy-winning Branded Content Producer, Keynote Speaker, and Content Decoded. Jeremiah Gardner has been featured in Forbes, The Huffington Post, Entrepreneur Magazine, Lifehacker, and The Guardian. Mike Allton is a Content Marketing Practitioner, an award-winning Blogger and an Author. John Nemo is a Bestselling Author who wrote 7 books, a former Associated Press Reporter, Award-Winning PR Director and Social Media Consultant. These are the most successful people I have chosen to share their key success factors with you. Hello, Reach or Miss listeners. It’s almost impossible to tell what exactly makes a successful entrepreneurial brand so successful. However, I discovered that when we dig deep, all of the leading entrepreneurs have the one key success factor that works for them. I’ve chosen 6 successful guests to share their 8 key factors of success, which can be implemented by any entrepreneur that is looking to break their own records and become a market leader and a successful entrepreneur.  The one key success factor   Michael Stelzner Michael Stelzner is the founder of Social Media Examiner, author of the books, Launch and Writing White Papers, and the man behind Social Media Marketing World–the industry’s largest conference. He’s also the host of the Social Media Marketing podcast, founder of the Social Media Marketing Society, and host of the weekly Social Media Marketing Talk Show. There was a very clear motto in Michael Stelzner’s interview. When I asked Michael about his best advice for entrepreneurs and new small business owners, he had a clear answer: I think that when you get started, you really need to talk to a lot of people to really understand what their problems are. That could be through going to an event where a lot of people that meet your customers happen to be, and talking with them to understand what the customers’ problems are. If you already have some people in an email list, you can send an email to them, asking them questions, to understand what their challenges are. I think it’s the number one way that anybody can be successful. A lot of times we think that everyone is like us, which is totally not true, and we say “if everyone is like me, then they would be interested in that,” and then we just throw it out to the world and hope it sticks. Michael Stelzner’s one key success factor I would have to say truly knowing who our audience is and giving them exactly what they want, for free, over and over again.   Jeff Bullas Jeff is a digital entrepreneur, marketing blogger, keynote speaker, digital strategist, consultant, and bestselling author. He works with companies and executives to grow their online businesses through social, digital, and marketing automation. His blog receives over 5 million visitors a year and is found at http://www.jeffbullas.com (jeffbullas.com). He has spent most of his business career involved with information technologies, telecommunications, and the web. For Jeff Bullas, starting his social media career was a result of four different influences that happen around the same time:  He was looking for a new career path. Jeff told me he read David Meerman Scott’s book, The New Rules of Marketing and PR, in 2008. Meerman talked about the power of content to attract the audience instead of having to go out and chase them and it sounded like a good idea to me because most businesses use cold calls.. He came upon Tim Ferries, who he worked for and Tim Ferries liked the idea. The last piece of inspiration was reading a blog post of HubSpot saying that if you don’t have a clue of what to start a business on then start a blog… “For me,” he says, “it was the right timing. When I started...