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Tomas Laurinavicius Show Notes Tomas Laurinavicius is a lifestyle entrepreneur and blogger from Lithuania. He writes about habits, lifestyle design, and entrepreneurship. Right now, he’s traveling the world with a mission to empower 1 million people to change their lifestyle for good. Most passionate about Right now, I’m really passionate about Life Style Design and I’m trying to empower one million people to change their life style for good by providing them tools and knowledge. My definition of Life Style Design is to consciously design every single part of your life, so you don’t have to suffer at work or in your personal life. You have a choice for every single thing in your life, and the idea of life style design is really crafting the journey that you want to have. I’m finishing my book in a few of months, and next year would be dedicated to promoting the book and empowering people through the Life Style Design tools and knowledge. At the same time, I’m also trying to activate Lithuania and other countries of Eastern Europe. In Lithuania, my country, entrepreneurship is not very common and people are more reserved and they need a push. Tomas’ Career It was quite a journey. I started ten years ago, when I was bored of computer games, and I started teaching myself design and Photoshop and I got my first online clients. I was really excited about online marketing and blogging, so I started blogging while getting some freelance design clients. I moved to Denmark and then to London to get formal education and corporate job, but I felt nothing that fit my life style plans, so I switched to focus on life style design during the last two years and I started reading and studying self-improvement, learning more about entrepreneurship, and how to use all that info to serve more people. Tomas’s customers I have two audiences and they don’t really mix… I have B2B customers and I have B2C customers. My B2B customers are companies that are suffering from having the wrong message or wrong language, basically misleading communication in their business. I’m helping them with their market fit by doing key-word research, customer journey development, and by trying to create better funnels for them. That includes email marketing, social media etc. When it comes to my B2C customers, the consumers, I’m trying to empower other creators and inspire entrepreneurs to find the right customers and the right idea. To find the business that they can focus on for the next decade or two; not chase another shining startup idea and try to raise a lot of funds and then burn everything and start all over again. I’m trying to provide tools and knowledge to help them to start a life style business that they believe in and can spend a lot of time on. They don’t necessarily make millions on millions of dollars, but they need to be aligned with where they are going, what they believe in, and at the same time, serve the people that they care about. Tomas’ best advice about approaching the customers This is tricky because for every business, there is a different strategy. But at the same time, you can use the same approach, which is not to go to classical marketing and spend your advertising money on Facebook or Google. First, go where people are actually hanging out, so there are already tribes online; they are on Reddit, on Slack, they are on Facebook groups, LinkedIn groups, even asking questions on Quora. These are your potential customers; the people that are asking questions that you can answer and that you can provide solutions to. I believe you first have to do a lot of underground scouting and try to connect with the people that have problems that you can solve. Once you’ll get in touch with them, you can actually understand what they really need, and make sure the product and service you provide answers that needs. And after you make sure (you know) what your customer needs and where they are, you...