BROADCASTS.com

Corey Poirier Show Notes Corey Poirier is a multiple-time TEDx, PMx and MoMonday’s Speaker. He is also the host of the top rated ‘Conversations with PASSION’ Radio Show, founder of The Speaking Program, and he has been featured in multiple television specials. A columnist with Entrepreneur Magazine, he has featured in/on CBS, CTV, NBC, ABC, and is one of the few leaders featured twice on the popular Entrepreneur on Fire show. Corey has interviewed over 4,000 of the world’s top leaders. Most passionate about One thing I’m really passionate about is helping people launch their inquiries. Teaching them about the speaking industry from A to Z, how to get speaking opportunities and all the way to getting paid thousand dollars for a talk. The second thing is we are getting really close to launching my latest book, “The Book of Why and How.” It’s about figuring your true “Why,” which is your calling, or your passion or your purpose, and how to do that, how to crush it in business or entrepreneurship, how to make big things happen. The company It’s all started for me in 2002. I was invited by an actor to try my hand at stand-up comedy. There was a local workshop at the university, I was terrified but I chose to face the fear so I jumped in. After a two week workshop where we learn how to stand in front of the mic and perform, the third week we were supposed to go to a real stand-up comedy club to see it in action and five minutes before the first show started, we found out we are those who are going to perform in the club. I wanted to run away, half of the group just left through the front door. I didn’t leave that night, I performed, I didn’t get any laughs, it was a pretty humbling experience and I kept coming back. After six months, I realized that there was a thing called Professional Keynote Speaking that has all the things I like about stand-up comedy and very few things I didn’t like and more than that – you really get paid, unlike a stand-up comedy performance where we were hardly paid, if at all. The speaking thing really talked to me and I started to perform as a professional speaker. I kept doing stand-up comedy, but I also started doing speaking and once I started, I really got hooked. So for four years, I did a once a week stand-up comedy performance, did professional speaking during the daytime while keeping my previous job as a sales person. The customers I have three different types of customers. One type is my clients who book me as a speaker. It would be corporates, organizations, and associations, as well as nonprofit organizations and schools. The direct customers were event planners at the companies, CEOs or HR employees. The second type of customers are those who are interested in becoming a professional paid speaker and I work with them more as a coach. And my third type of customers are those who sponsor our show. It’s more like an advertising related customers, they buy sponsorship packages or ads from me. Corey’s best advice about approaching the customer One of the biggest areas I would focus on is personalizing both your coaching skills and the experience of your customers. Unfortunately, today a lot of people that got connected with a new potential customer via LinkedIn, for example, and five minutes later, they approach them and write something like: “Hi…, so happy we got connected, I see we have a lot in common, we should look at how we can partner together and start a business together…” That, unfortunately, happens quite often these days and there are people that are going for the numbers and not for the quality. You need to get to a level of personalization. Build the relationship first. So when you want to approach somebody, do a little research and a little prep and then when you approach them, whether it’s through email or social media or in person, customize it or personalize it to them. Biggest failure with a customer If I look back to an early...